Jon Loomer

JANUARY 21, 2024

An effective advertiser has a broad base of knowledge about how the rules impact them and whether they should use special ad categories. Not only do they make sure that the pixel and Conversions API are set up properly, but they know the importance of standard events, custom events , and custom conversions. What do you think?

Campaign 164

Campaign API Skills Eventful 164

Jon Loomer

OCTOBER 10, 2023

Custom events and custom conversions confuse too many advertisers. Both require the pixel or conversions API and help you define conversions that are used for reporting and optimization. That could mean only those who watched a specific video or spent more than a minute on a certain page. Do you know the difference?

Eventful 153

Eventful Conversation Embedding API 153

Jon Loomer

AUGUST 23, 2023

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Of course, you can’t just compare your results to all other advertisers. Second, the action I’m told to take is to set up the Conversions API. Meta knows darn well that I have the Conversions API set up.

API 147

API Cost Report Consultant 147

Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions. ” Standard events are predefined actions that occur on your website.

Eventful 185

Eventful Conversation Embedding URL 185

Jon Loomer

OCTOBER 20, 2021

Imagine you have an important YouTube video embedded on a page of your website. If someone watches that video, it will tell you that they are a potential lead. Configure the Video Variables in Google Tag Manager. First, you’ll need to tell Google Tag Manager the actions related to a video you will want to track.

Eventful 212

Eventful YouTube Video Google 212

Jon Loomer

DECEMBER 4, 2023

You’re also passing first-party data via the Conversions API. You need to test different formats (video, static image, carousel, Instant Experience), language, primary text, headlines, and CTA buttons. And because of that, advertisers often feel forced to adjust their Performance Goal when selling a product.

API 176

API Conversation Eventful Advertising 176

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Are you passing events via both the Meta pixel and Conversions API ? In particular, the culprit is Audience Network Rewarded Video. Really good.

Report 178

Report Sample Samples API 178

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. First, and most importantly, there is currently only one ad unit: the standard in-feed video ad. Hashtag Challenge.

Advertising 93

Advertising CPM UGC API 93

Jon Loomer

AUGUST 21, 2023

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. If we know anything about Meta advertising, it’s that what works today won’t work tomorrow.

CPC 144

CPC Advertising Campaign Eventful 144

Jon Loomer

NOVEMBER 28, 2021

Here’s a video of how to use that tool if you need it… Now, create a new tag in Google Tag Manager. And finally, I created an event that triggers when someone watches YouTube videos embedded on my website. These events use a YouTube Video trigger. GTM + Conversions API Gateway. Your Turn.

Eventful 211

Eventful Google API Facebook 211

Sherrilynne Starkie

MAY 2, 2018

This week we see innovations for brands, advertisers and agencies. YouTube announced several initiatives to help advertisers reach TV screen viewers. The company is now making YouTube TV programming part of Google Preferred, its premium video advertising program. And video chat is coming soon. May 02, 2018.

Social Networking 230

Social Networking Adwords API YouTube 230

Hootsuite

NOVEMBER 28, 2019

Not only that but more than 2 billion people have watched a Facebook Live video. Facebook Live videos also get six times more interactions than regular Facebook videos. Facebook Live video ideas. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? What does this mean?

Video 145

Video Facebook Notification API 145

Jon Loomer

FEBRUARY 5, 2024

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Offline or CRM API.

Advertising 179

Advertising API Eventful Conversation 179

Jon Loomer

MAY 10, 2023

But maybe part of the problem is that some advertisers hop into this believing the hype that they are magical. Is the pixel set up properly with the Conversions API? Watch Video I recorded a video about this, too. My response to the claim that Facebook ads don’t work isn’t that they always work. Or the second.

Startup 191

Startup API Issues Industry 191

Jon Loomer

JANUARY 26, 2021

How this impacts advertising beyond iOS users. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. So, the impulse may be to assume that advertisers with a heavy Android audience may not see any impact to these changes. How does it impact you as an advertiser? What is it?

Aggregator 212

Aggregator Facebook Apple Training 212

Jon Loomer

AUGUST 2, 2023

Due to advancements in machine learning and optimization, many advertisers are opting to go completely broad with targeting. You can build these audiences because you utilize the Meta pixel or conversions API on your website. What this means is that they don’t do anything to limit the size of their audience.

API 146

API Instagram Groups Groups 146

Jon Loomer

NOVEMBER 15, 2023

If you run Meta ads that drive people to your website to perform a conversion, you must set up the Conversions API. It allows you to send conversions from your server to Meta, in addition to the conversions sent with the browser pixel ( read more about Conversions API here ). In some cases, it’s as easy as checking a box.

API 179

API Conversation Overview Eventful 179

Jon Loomer

JUNE 12, 2023

The Attribution Setting does not apply to actions that occur within the Meta family of apps (clicks, Messenger conversations, Instant Form completions, comments, on-Facebook video views, and more). Because of the Meta pixel, events, and Conversions API, Meta also knows (mostly) who ultimately converted. Meta knows who clicks it.

Eventful 181

Eventful Conversation Report API 181

Social Media Strategies Summit

NOVEMBER 7, 2018

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. Houseparty is a live group video chat platform that allows you to connect with contacts saved in your phone via group video chat. Trend #4: Continued Growth of Video Content.

Platform 272

Platform Social Media Influencer Trends 272

The Realtime Report

JULY 27, 2012

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Stay tuned for more stormy weather as Twitter reveals further details — you can’t build a walled garden these days without a little API Darwinism.*.

API 180

API Eventful Aggregator Twitter 180

Jon Loomer

AUGUST 12, 2016

New Video Metrics. New Publisher Tools for 360 Video. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? Possibly a more important update for advertisers was an easier way to opt-out of remarketing.

Advertising 60

Advertising Facebook News Feed 60

Buffer Social

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. TikTok Halloween-Themed Voice Effects TikTok introduces spooky voice effects to add a dash of Halloween spirit to your videos.

News 71

News Social Media Airlines Collaboration 71

Laurel Papworth

APRIL 17, 2023

This will give you access to Dall-e, which makes the pictures, ChatGPT, which makes the words, and it will give you access to the API key, which is just a quick copy and paste of a key. We want access to the API; application programming interface. And then under here is API keys. For the API, you have to do a Pay As You Go.

Small Business 52

Small Business Google API Price 52

Ignite Social Media

DECEMBER 14, 2020

Facebook has already built a new solution, the Conversions API , but with this comes another layer of complications for brands. They’ve now recently announced new details about what those limits actually look like and as you can expect it varies by advertiser size. Video Content Continues to Reign.

Social Media 203

Social Media Influencer Instagram API 203

The Realtime Report

MAY 19, 2014

Facebook testing ads shortcuts on News Feed – to make it easier for advertisers to monitor their ads, Facebook is testing out putting an ads shortcut link in the right side of the News Feed (Inside Facebook). Foursquare.

Foursquare 182

Foursquare News YouTube Buy 182

Convince & Convert

AUGUST 13, 2013

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. In these ads, marketers can share links to vibrant video, text, and photo content in the one place over a billion people check regularly—their News Feeds.

Facebook 167

Facebook Insurance API Yahoo 167

Sprout Social

OCTOBER 5, 2023

Apps and integrations : App and integration owners create access tokens, monitor events, edit application files and set up the Conversions API. Action lists are different for photo posts and video posts. You can also dig deeper into the insights by going to the Content , Messaging and Video tabs.

Instagram 104

Instagram Facebook Marketing Features 104

Buffer Social

MAY 21, 2018

On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated. This brings Facebook’s API in-line with Instagram’s, meaning developers can only post to business profiles and pages on both Facebook and Instagram. Content should become a destination.

API 111

API Facebook Marketing How To 111

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. Embedded YouTube Video Play. And if you watch the video, a custom event will fire!

Eventful 186

Eventful Advertising Embedding Conversation 186

Ignite Social Media

JUNE 20, 2016

Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. It’s All About the Video, Baby. Youtube released an app this week aimed to help all brands create video content on a small budget , which has created buzz among marketers eager to try it out.

LinkedIn 99

LinkedIn Microsoft Social Media API 99

Ignite Social Media

JUNE 23, 2016

This tool is based on the tried and true method of buying traditional media which allows the advertiser to control the reach and frequency of their messaging to their audience. One of the biggest advantages of advertising on Facebook is the ability to target specific groups of highly engaged people.

Buy 112

Buy CPM Facebook API 112

Buffer Social

APRIL 30, 2018

The below video from Facebook explains a little more about this update and how the Facebook News Feed works: ? ? ?. Facebook recently opened up Instagram’s API for the first time, enabling Instagram business profiles to schedule Instagram posts , view analytics and more. Instagram for Business updates.

Conference 94

Conference API Privacy Facebook 94

yMarketingMatters

JUNE 4, 2016

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Click here to learn how to share a live video on Facebook. Click here below to install a Livestream event on your Facebook Page.

Social Media 100

Social Media URL Badge Small Business 100

Tweaklibrary

SEPTEMBER 27, 2023

VLC player ensures a hassle-free experience without advertisements, spyware, and user tracking. Supports multiple video formats. Kodi: Kodi is another noteworthy open-source media player capable of handling a wide range of video files. As a free and open-source video player, it offers many advanced features as well.

Video 18

Video Open Source iPad Applications 18

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. TikTok’s culture is all about authentic, short videos rather than focusing on refined reviews or stories. Short-Form Video Content Will Reign. billion in 2025?

Social Media 52

Social Media UGC Marketing Influencer 52

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Buzz Marketing for Technology

JULY 2, 2008

This video will appear on your blog shortly. Thank you for sharing this video! This video has been added to your favorites. This video has been removed from your favorites. The video has been added to your playlist. Want to flag a video? Video Responses: 0. Sign in to post a Video Response.

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276