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How to Set Up Facebook Conversions API Using Conversions API Gateway

Jon Loomer

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. You can set this up using the Conversions API Gateway. If you want to select from current Facebook Conversion API partners, you get 11 options. But, you can do it.

API 207
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. That information is shared with Meta to help enhance our advertising. It’s an important action that a specific advertiser wants to track, custom to their needs.

Eventful 173
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 104
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Differences Between Custom Events and Custom Conversions

Jon Loomer

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions. Custom conversions are built using rules based on URL or the event fired.

Eventful 185
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Custom Events vs. Custom Conversions

Jon Loomer

Custom events and custom conversions confuse too many advertisers. Both require the pixel or conversions API and help you define conversions that are used for reporting and optimization. They rely on URL or parameter rules, which limits what you can create. Do you know the difference? But the similarities stop there.

Eventful 152
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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. When you set up the API for web events, you need to first select the pixel that those events are based on. Select an Event.

Eventful 199
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Are Ads Manager Results Too Good to Be True?

Jon Loomer

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Are you passing events via both the Meta pixel and Conversions API ? This should technically list specific URLs where these events are happening.

Report 177