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6 Priorities When Picking a Meta Ads Client

Jon Loomer

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.

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What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. More self-service options and API integration are in the works, but TikTok currently does not have solid release dates announced.

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

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Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Off the back of this update, many marketers and brands were curious whether their organic reach would take another hit. The future of the News Feed.

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How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated. This brings Facebook’s API in-line with Instagram’s, meaning developers can only post to business profiles and pages on both Facebook and Instagram. But what does this mean for marketing on Facebook?

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How to analyze customer reviews for brand insights

Sprout Social

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

Review 127
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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

It seems to be the most polished while also offering everything I need in addition to future options like API integration. Jon’s Advertising Philosophies Where You Can Find Jon In addition to the main “Philosophies” post, I created eight individual posts to expand on those philosophies.

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