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6 Priorities When Picking a Meta Ads Client

Jon Loomer

I have spoken with far too many advertisers over the years who are put in no-win situations. While you can take advantage of Google Search ads for those cases, Meta ads will focus fall more on awareness and long-term goals. But they also allow you to feed the algorithm with data to help optimize and give you the best possible results.

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How to analyze customer reviews for brand insights

Sprout Social

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

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Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook.

News 170
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A Walk Through Twitter’s Walled Garden

The Realtime Report

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Stay tuned for more stormy weather as Twitter reveals further details — you can’t build a walled garden these days without a little API Darwinism.*.

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Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads. Bing and Google.

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How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

Here’s where we think it’s heading… Back in January, Facebook founder, Mark Zuckerberg, outlined his vision for the future of Facebook on his Page: What followed was an update that would prioritize posts from friends and family over public content from Pages in the News Feed. It’s almost like “Inbound Marketing 2.0”.

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Is Feedburner about to be closed by Google?

The Way of the Web

It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. The Feedburner API was already deprecated and is due to close in October, 2012. Trust in Google?