Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Facebook ad policies will make running ads impossible, or at least difficult. What About the Conversions API?

Advertising 198

Advertising Facebook API Reputation 198

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. The extent of the limitation will depend on if the user opts-in or opts-out of this data collection.

Advertising 180

Advertising Facebook Policies API 180

Hootsuite

JUNE 22, 2021

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need.

API 91

API Conversation Facebook Marketing 91

Jon Loomer

MAY 15, 2023

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

Advertising 165

Advertising Real Estate Cost API 165

Jon Loomer

FEBRUARY 15, 2022

You may want to target your most valuable website visitors with Facebook ads. For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. When you do, this is the type of targeting that you should use.

Eventful 200

Eventful API Aggregator Facebook 200

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group.

Facebook 212

Facebook API Advertising Conversation 212

Jon Loomer

AUGUST 28, 2022

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. While this specifically impacts housing, Facebook will be removing Special Ad Audiences for all Special Ad Categories. Facebook isn’t particularly helpful on this point. Deprecation Timeline.

API 214

API Facebook Course Issues 214

Jon Loomer

OCTOBER 5, 2021

As of October 5, Facebook will begin updating ad set creation to display Estimated Audience Size instead of Potential Reach. To make this clearer, Facebook will move from displaying a precise number to a range, in the form of Estimated Audience Size. Number of people shown ads on Facebook apps and services in the past 30 days.

Facebook 187

Facebook API Advertising Report 187

Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. ” This is where you’ll need to paste your base Facebook pixel code. Create Custom Events.

Eventful 211

Eventful Google API Facebook 211

Jon Loomer

JANUARY 26, 2021

There was a lot we didn’t know at the time, and Facebook has also provided more information since. How that prompt directly impacts Facebook ads. How this impacts advertising beyond iOS users. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. The iOS 14 Prompt.

Aggregator 212

Aggregator Facebook Apple Training 212

Jon Loomer

AUGUST 23, 2023

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Of course, you can’t just compare your results to all other advertisers. In this example, the ad set’s Cost Per on-Facebook Lead is 59% lower than “similar” ad sets. Great results?

API 147

API Cost Report Consultant 147

Jon Loomer

JULY 31, 2023

Meta Ads Manager, Business Suite, an API, or one of the other many Meta business products isn’t working for you. Transparency Tools Transparency Tools only includes the following for now… Ads Transparency: Ad Library Ad Library Report Ad Library API Your Turn If you haven’t already bookmarked this page, make sure you do.

API 139

API Embedding Library Issues 139

Jon Loomer

JULY 24, 2023

Browser vs. API Event Deduplication. In this case, you pass events to Meta from both your browser (using the Meta pixel) and Conversions API. This is what most advertisers think of when they hear about event deduplication. In the example above, the event is passed using both the pixel and API. It’s the raw total.

Eventful 146

Eventful Conversation Report API 146

Jon Loomer

OCTOBER 19, 2020

If you run Facebook ads, you need to understand Business Manager. By granting a partner access, they can use it for advertising. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. There aren’t any special settings for Instagram accounts. System User.

System 201

System Facebook API Aggregator 201

Ignite Social Media

AUGUST 19, 2020

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site.

Social Networking 127

Social Networking Privacy API Apple 127

Stay N' Alive

MARCH 26, 2015

Some amazing things have been announced at Facebook’s annual developer conference, F8, going on yesterday and today in San Francisco. That was the launch of Facebook’s advertising API to all developers, making the entire API public.

API 52

API Facebook Conference Mobile 52

Stay N' Alive

MARCH 26, 2015

Some amazing things have been announced at Facebook’s annual developer conference, F8, going on yesterday and today in San Francisco. That was the launch of Facebook’s advertising API to all developers, making the entire API public.

API 52

API Facebook Conference Mobile 52

Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

Eventful 212

Eventful YouTube Video Google 212

Jon Loomer

OCTOBER 20, 2020

If you run Facebook ads, you need to understand Business Manager. By granting a partner access, they can use it for advertising. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. There aren’t any special settings for Instagram accounts. System User.

System 161

System Facebook API Aggregator 161

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Are you passing events via both the Meta pixel and Conversions API ? It’s a common problem. The results are good. Really good. Event Deduplication.

Report 178

Report Sample Samples API 178

Sherrilynne Starkie

MAY 2, 2018

This week we see innovations for brands, advertisers and agencies. New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. F8 2018: Facebook's annual global developer conference. He explained how Facebook is taking a broader view of its responsibility to ensure its tools are used for good.

Social Networking 230

Social Networking Adwords API YouTube 230

Jon Loomer

MAY 10, 2023

We’ve all heard it: “Facebook ads don’t work.” Facebook ads don’t work for you. Let me explain… Facebook Ads Aren’t Magical Look, don’t get this twisted. My response to the claim that Facebook ads don’t work isn’t that they always work. ” Well, no.

Startup 191

Startup API Issues Industry 191

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Instagram 104

Instagram Facebook Marketing Features 104

The Realtime Report

FEBRUARY 24, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

News 164

News Publishing LinkedIn Social Media 164

Stay N' Alive

MARCH 26, 2015

Some amazing things have been announced at Facebook’s annual developer conference, F8, going on yesterday and today in San Francisco. That was the launch of Facebook’s advertising API to all developers, making the entire API public.

API 40

API Facebook Conference Mobile 40

Stay N' Alive

MARCH 26, 2015

Some amazing things have been announced at Facebook’s annual developer conference, F8, going on yesterday and today in San Francisco. That was the launch of Facebook’s advertising API to all developers, making the entire API public.

API 40

API Facebook Conference Mobile 40

Ignite Social Media

DECEMBER 14, 2018

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. Facebook even offers split testing to simplify this process for marketers.

Strategy 142

Strategy Facebook CPC How To 142

Jon Loomer

AUGUST 12, 2016

Facebook has made a flurry of updates during the past month or so. Updates to Facebook Live. Facebook Responds to Ad Blockers. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience.

Advertising 60

Advertising Facebook News Feed 60

Jon Loomer

AUGUST 2, 2023

Due to advancements in machine learning and optimization, many advertisers are opting to go completely broad with targeting. You can build these audiences because you utilize the Meta pixel or conversions API on your website. Events Custom Audience Create an audience of people who engaged with your Facebook event… 9.

API 146

API Instagram Groups Groups 146

The Realtime Report

APRIL 28, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook. Social Media News Ticker: Facebook Launches “Nearby Friends” Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover.

News 170

News Social Media API Facebook 170

Jon Loomer

FEBRUARY 5, 2024

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Offline or CRM API.

Advertising 179

Advertising API Eventful Conversation 179

Jon Loomer

AUGUST 21, 2023

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. If we know anything about Meta advertising, it’s that what works today won’t work tomorrow.

CPC 144

CPC Advertising Campaign Eventful 144

Jon Loomer

JUNE 12, 2023

By the end of this post, it will all make sense… Conversions Attribution will only matter if you’re optimizing for any type of conversion that happens away from Facebook. Because of the Meta pixel, events, and Conversions API, Meta also knows (mostly) who ultimately converted. Meta knows who is served your ad.

Eventful 181

Eventful Conversation Report API 181

Jon Loomer

DECEMBER 15, 2021

The Facebook Conversions API has been a popular topic for the past year or so. Let’s clear up the following: What the Facebook Conversions API is. Let’s go… What is the Facebook Conversions API? Let’s go… What is the Facebook Conversions API? How to get it set up.

API 207

API Conversation Facebook Eventful 207

Buffer Social

MAY 21, 2018

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve.

API 111

API Facebook Marketing How To 111

Ignite Social Media

JUNE 23, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Facebook’s ad revenue is increasing at a staggering rate from $5.29

Buy 112

Buy CPM Facebook API 112

Techipedia: Tamar Weinberg

MAY 1, 2012

Getting proper return on investment for Facebook advertising can be tricky. When the wrong people click, your conversion goes down and you have to pay Facebook for nothing. If your Facebook-advertising results are around break even, they may very well make your advertising efforts profitable.

Facebook 180

Facebook How To API Advertising 180