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Testing Zaraz to Set Up Facebook Conversions API

Jon Loomer

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. To be clear, the API Gateway works great. What I do know is that among its capabilities is sending web events for Facebook Conversions API. I may have found it in Zaraz. What do you think?

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. That information is shared with Meta to help enhance our advertising. It’s an important action that a specific advertiser wants to track, custom to their needs.

Eventful 173
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Custom Events vs. Custom Conversions

Jon Loomer

Custom events and custom conversions confuse too many advertisers. Both require the pixel or conversions API and help you define conversions that are used for reporting and optimization. Do you know the difference? They either mistake one for the other or they use the two interchangeably. But the similarities stop there.

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Differences Between Custom Events and Custom Conversions

Jon Loomer

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions. ” Standard events are predefined actions that occur on your website.

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Is Ads Manager Down?

Jon Loomer

Meta Ads Manager, Business Suite, an API, or one of the other many Meta business products isn’t working for you. Transparency Tools Transparency Tools only includes the following for now… Ads Transparency: Ad Library Ad Library Report Ad Library API Your Turn If you haven’t already bookmarked this page, make sure you do.

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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

And finally, I created an event that triggers when someone watches YouTube videos embedded on my website. GTM + Conversions API Gateway. While the Conversions API Gateway isn’t part of Google Tag Manager, I wanted to note that the two play nicely. These events use a YouTube Video trigger. Your Turn.

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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. Click to add JavaScript API support and enable the trigger on “Window Load.” Then go to an embedded YouTube video on a page of your website. Have you experimented with custom events for people who watched your embedded YouTube videos?

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