Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

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Eventful Conversation Report API 144

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. That information is shared with Meta to help enhance our advertising. It’s an important action that a specific advertiser wants to track, custom to their needs.

Eventful 171

Eventful Conversation API URL 171

Jon Loomer

AUGUST 23, 2023

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Of course, you can’t just compare your results to all other advertisers. This includes data from 239 “peer ad sets.” Second, the action I’m told to take is to set up the Conversions API.

API 147

API Cost Report Consultant 147

Jon Loomer

DECEMBER 4, 2023

You’re also passing first-party data via the Conversions API. And because of that, advertisers often feel forced to adjust their Performance Goal when selling a product. Make sure that Meta has an accurate and complete picture of attribution by properly and thoroughly setting up the Meta pixel, Conversions API, and events.

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API Conversation Eventful Advertising 173

Jon Loomer

JULY 31, 2023

Meta Ads Manager, Business Suite, an API, or one of the other many Meta business products isn’t working for you. Transparency Tools Transparency Tools only includes the following for now… Ads Transparency: Ad Library Ad Library Report Ad Library API Your Turn If you haven’t already bookmarked this page, make sure you do.

API 136

API Embedding Library Issues 136

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.

Construction 187

Construction Advertising Industry API 187

Ignite Social Media

AUGUST 19, 2020

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. This data greatly benefits social campaigns by providing valuable conversion insights, building audiences of qualified users, and powering conversion-based buying that encourages users to perform a specific action on a site.

Social Networking 127

Social Networking Privacy API Apple 127

Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions. ” Standard events are predefined actions that occur on your website.

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Eventful Conversation Embedding URL 184

Jon Loomer

JANUARY 26, 2021

How this impacts advertising beyond iOS users. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Delayed: Data delayed up to three days post-install. The problem comes for those who opt out of sending their data. How that prompt directly impacts Facebook ads.

Aggregator 212

Aggregator Facebook Apple Training 212

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Are you passing events via both the Meta pixel and Conversions API ? Go to Data Sources and select your pixel. That’s a lot of data.

Report 175

Report Sample Samples API 175

Jon Loomer

NOVEMBER 28, 2021

Go into Facebook Events Manager and select your pixel as the data source. GTM + Conversions API Gateway. While the Conversions API Gateway isn’t part of Google Tag Manager, I wanted to note that the two play nicely. ” Select “Custom HTML.” ” Choose to “Install Code Manually.”

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Eventful Google API Facebook 211

Jon Loomer

FEBRUARY 5, 2024

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Offline or CRM API.

Advertising 177

Advertising API Eventful Conversation 177

Stay N' Alive

MARCH 26, 2015

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 52

API Facebook Conference Mobile 52

Stay N' Alive

MARCH 26, 2015

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 52

API Facebook Conference Mobile 52

Jon Loomer

MAY 31, 2023

It seems to be the most polished while also offering everything I need in addition to future options like API integration. Jon’s Advertising Philosophies Where You Can Find Jon In addition to the main “Philosophies” post, I created eight individual posts to expand on those philosophies.

Training 186

Training Content URL FAQ 186

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground.

Review 125

Review Brands How To Analysis 125

Jon Loomer

NOVEMBER 15, 2023

If you run Meta ads that drive people to your website to perform a conversion, you must set up the Conversions API. It allows you to send conversions from your server to Meta, in addition to the conversions sent with the browser pixel ( read more about Conversions API here ). In some cases, it’s as easy as checking a box.

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API Conversation Overview Eventful 178

Stay N' Alive

MARCH 26, 2015

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 40

API Facebook Conference Mobile 40

Stay N' Alive

MARCH 26, 2015

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 40

API Facebook Conference Mobile 40

The Realtime Report

FEBRUARY 24, 2014

Facebook narrows the target for advertisers – last Thursday Facebook rolled out new options for advertisers looking to target consumers by location, demographic, interests or behavior (The Wall Street Journal).

News 164

News Publishing LinkedIn Social Media 164

Jon Loomer

DECEMBER 15, 2021

The Facebook Conversions API has been a popular topic for the past year or so. Let’s clear up the following: What the Facebook Conversions API is. Whether it’s helpful for iOS 14 data loss. Let’s go… What is the Facebook Conversions API? Let’s go… What is the Facebook Conversions API?

API 207

API Conversation Facebook Eventful 207

Jon Loomer

OCTOBER 19, 2020

Catalogs can be found under Data Sources. By granting a partner access, they can use it for advertising. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. You can add businesses you work with, typically agencies or clients, as partners in your Business Manager.

System 201

System Facebook API Aggregator 201

Jon Loomer

OCTOBER 20, 2020

Catalogs can be found under Data Sources. By granting a partner access, they can use it for advertising. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. You can add businesses you work with, typically agencies or clients, as partners in your Business Manager.

System 160

System Facebook API Aggregator 160

Sprout Social

APRIL 27, 2022

The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Analyze performance data. Access the API . Track unlimited click data. Key features: Create branded links . Customize short URL/slug. Manage links.

URL 103

URL Engagement Domain Name API 103

Ignite Social Media

DECEMBER 14, 2018

To get started tracking offline conversions, you can upload your offline event data in Events Manager or through the Facebook API. This can put you on the right path to achieving higher campaign ROIs, lower advertising costs, and increased conversions. Optimize Your Current Strategy.

Strategy 142

Strategy Facebook CPC How To 142

Buffer Social

APRIL 30, 2018

Facebook recently opened up Instagram’s API for the first time, enabling Instagram business profiles to schedule Instagram posts , view analytics and more. Relevant sessions: The Instagram Graph API – What’s In It For You? Privacy, security, and data at Facebook. Instagram for Business updates.

Conference 94

Conference API Privacy Facebook 94

Stay N' Alive

DECEMBER 9, 2013

There has always been one downside though - you can''t advertise to the followers of public profiles. It turns out there is actually a way to finally advertise to the followers of a traditional profile on Facebook with a "follow" button. Hit "Submit", and a bunch of data will be returned. Click on that.

API 108

API Facebook How To Data 108

Convince & Convert

AUGUST 13, 2013

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. We’ve always dreamed of advertising like this, and now we can make it happen. Embrace it, and prepare to advertise online like you never have before.

Facebook 167

Facebook Insurance API Yahoo 167

Sprout Social

OCTOBER 5, 2023

Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. Apps and integrations : App and integration owners create access tokens, monitor events, edit application files and set up the Conversions API. What is Creator Studio?`

Instagram 103

Instagram Facebook Marketing Features 103

Buffer Social

OCTOBER 23, 2023

Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. Takeaway: Understand user preferences regarding ad-avoidance to tailor your advertising or subscription-based strategies.

News 71

News Social Media Airlines Collaboration 71

The Realtime Report

MAY 19, 2014

Facebook testing ads shortcuts on News Feed – to make it easier for advertisers to monitor their ads, Facebook is testing out putting an ads shortcut link in the right side of the News Feed (Inside Facebook). Foursquare.

Foursquare 182

Foursquare News YouTube Buy 182

Jon Loomer

NOVEMBER 4, 2016

Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? This is great, but that Offline Event Set doesn’t include any data. ” You can either upload a CSV or TXT file or copy and paste the data.

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Eventful API Facebook How To 60

The Way of the Web

FEBRUARY 14, 2011

A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. A nice example of going further than simply creating and releasing an API has been announced by Etsy , the community of makers and sellers of all sorts of items.

API 31

API Class Applications Flickr 31

Sherrilynne Starkie

APRIL 6, 2018

Facebook plans to restrict data access. Fast on the heels of the Cambridge Analytica scandal, the world's biggest social network is making changes to how third parties can access data. These include changes to several APIs, Login, search, text history and more. Facebook, LinkedIn, Twitter and Pinterest are all featured.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But the advantages are undeniable. This is an important thing that I care about.”

Eventful 185

Eventful Advertising Embedding Conversation 185

Buffer Social

MAY 21, 2018

On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated. This brings Facebook’s API in-line with Instagram’s, meaning developers can only post to business profiles and pages on both Facebook and Instagram. Content should become a destination.

API 111

API Facebook Marketing How To 111

Firebelly

OCTOBER 10, 2011

Boyd Among the tools Facebook is releasing today in conjunction with New York’s annual Advertising Week are a new dashboard to measure the reach of individual Page posts, an API to allow third-party agencies build their own tools on top of this new Facebook data, and a new ad unit that allows companies to create ads out of their Page posts.

Social Media 168

Social Media API Conference Applications 168