Jon Loomer

AUGUST 21, 2023

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. If we know anything about Meta advertising, it’s that what works today won’t work tomorrow.

CPC 144

CPC Advertising Campaign Eventful 144

Ignite Social Media

AUGUST 19, 2020

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Facebook’s Solution: The Conversions API. One such solution is the Facebook Conversions API. The Conversions API is a measurement and performance tool offered alongside the Facebook Pixel.

Social Networking 127

Social Networking Privacy API Apple 127

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Are you passing events via both the Meta pixel and Conversions API ? It’s a common problem. The results are good. Really good. Event Deduplication.

Report 178

Report Sample Samples API 178

Jon Loomer

NOVEMBER 15, 2023

If you run Meta ads that drive people to your website to perform a conversion, you must set up the Conversions API. It allows you to send conversions from your server to Meta, in addition to the conversions sent with the browser pixel ( read more about Conversions API here ). In some cases, it’s as easy as checking a box.

API 179

API Conversation Overview Eventful 179

Laurel Papworth

APRIL 17, 2023

This will give you access to Dall-e, which makes the pictures, ChatGPT, which makes the words, and it will give you access to the API key, which is just a quick copy and paste of a key. We want access to the API; application programming interface. And then under here is API keys. For the API, you have to do a Pay As You Go.

Small Business 52

Small Business Google API Price 52

Ignite Social Media

DECEMBER 14, 2018

To get started tracking offline conversions, you can upload your offline event data in Events Manager or through the Facebook API. This can put you on the right path to achieving higher campaign ROIs, lower advertising costs, and increased conversions. Optimize Your Current Strategy.

Strategy 142

Strategy Facebook CPC How To 142

Ignite Social Media

JUNE 23, 2016

This tool is based on the tried and true method of buying traditional media which allows the advertiser to control the reach and frequency of their messaging to their audience. With the Reach and Frequency tool, you can determine exactly how much your ad will cost to be served to a certain number of people.

Buy 112

Buy CPM Facebook API 112

Jon Loomer

AUGUST 12, 2016

This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? With increased distribution and inventory, costs may drop. Possibly a more important update for advertisers was an easier way to opt-out of remarketing.

Advertising 60

Advertising Facebook News Feed 60

SocialFish

MARCH 16, 2011

Benefits include: Up to $10,000 per month of free online advertising using Google AdWords to reach more donors and constituents, and build program awareness; Free or discounted Google Apps to lower IT costs, increase productivity and operate more efficiently; Premium features for YouTube ; Free licensing for Google Earth Pro, Google SketchUp Pro and (..)

Google 213

Google Adwords API Discount 213

Jon Loomer

MAY 10, 2016

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Dynamic Ads make advertising infinitely easier, particularly for e-commerce websites with hundreds or thousands of products. This also applies to showing ads to users who purchased a flight.

Hotels 113

Hotels Travel Facebook Advertising 113

Stay N' Alive

DECEMBER 9, 2013

There has always been one downside though - you can''t advertise to the followers of public profiles. It turns out there is actually a way to finally advertise to the followers of a traditional profile on Facebook with a "follow" button. It personalizes the company better, and I think the opportunities to grow organically are stronger.

API 108

API Facebook How To Data 108

The Way of the Web

FEBRUARY 14, 2011

A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. A nice example of going further than simply creating and releasing an API has been announced by Etsy , the community of makers and sellers of all sorts of items.

API 31

API Class Applications Flickr 31

Jon Loomer

MAY 10, 2016

Facebook advertisers can now create audiences of website visitors by frequency and time on site… Click To Tweet. This has historically resulted in lower costs and higher quality traffic and conversions when running my Facebook ads. We’ll get to the details on those in a minute… Options Within the API.

Facebook 126

Facebook API Eventful Overview 126

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Pricing: The base Standard plan costs $249/month, with each additional user costing $199/month. None of the solo, pro, and pro plus plans packages include TikTok, Pinterest, YouTube, or radio and TV.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Jon Loomer

NOVEMBER 4, 2016

Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? The Offline Events API. But as is the case with those two, you can also update automatically if you utilize the Facebook API. Track Offline Events. What do you think?

Eventful 60

Eventful API Facebook How To 60

Jon Loomer

OCTOBER 22, 2015

They streamline the process of collecting leads without requiring users to leave Facebook, improving the user experience and ultimately cutting the cost per lead for advertisers. [If As great as lead ads are, there is one major flaw and annoyance: Without a third party tool, the advertiser collects the user data manually.

How To 113

How To Facebook Advertising API 113

agora pulse

JUNE 7, 2016

For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. We recently wrote an entire article about the importance of managing comments on your Facebook ads with several examples of newsfeed ads with a lot of comments left unmanaged by the advertiser. So h ow does it work?

Comments 60

Comments Instagram API CPC 60

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. If you still want to calculate the cost per action, Facebook suggests you formulate your own composite metric “Actions” that makes sense for your business. Page Tab Views and Cost per Page Tab View.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. If you still want to calculate the cost per action, Facebook suggests you formulate your own composite metric “Actions” that makes sense for your business. Page Tab Views and Cost per Page Tab View.

Metrics 87

Metrics Facebook Aggregator Report 87

Keyhole.co

MAY 12, 2023

PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. The tool also has features for PPC advertising, content marketing, social media monitoring , and market research. Know the best practices and strategies that are working in your niche.

Tools 52

Tools Strategy Marketing Analysis 52

Jon Loomer

JANUARY 19, 2017

During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. Managing and monitoring Facebook advertising campaigns is a lot of manual work. Current conditions available: Cost per Result. Cost per Add Payment Info (Facebook Pixel).

CPC 60

CPC Facebook CPM Cost 60

Stay N' Alive

FEBRUARY 12, 2011

Talks of acquisition, deprecation of whitelisting, charging for API access – Twitter’s doing all they can to reduce cost and become more profitable. Let’s add to the fact that as a brand I’ve sent numerous email requests to the company asking to advertise with no response back.

API 82

API Twitter Compete Sample 82

Kikolani

MAY 26, 2016

You can conveniently use SMS to reach your customers directly, immediately, and personally, on media that’s uncluttered, trackable, simple, and cost-effective. In the UK, SMS marketing is covered under the marketing and advertising law. Instead, the messages are sent using web services and APIs.

SMS 87

SMS Marketing ROI API 87

Stay N' Alive

MARCH 6, 2011

(Alternate Title: "Twitter: 3 Years Later and Nothing's Changed") Talks of acquisition, deprecation of whitelisting, charging for API access - Twitter's doing all they can to reduce cost and become more profitable. I have APIs and Search APIs and Real Time APIs to all these public accounts as a developer.

API 69

API Twitter Facebook Compete 69

Razor Social

MAY 11, 2016

Find advertising opportunities before your competitors do! CPC: The average price of a click if someone advertised based on this keyword (in US Dollars). Costs: Estimate cost to advertise on Google adwords for these keywords (Hint: High cost with low keyword difficulty are good ones to focus on).

Review 68

Review Adwords How To Overview 68

Janet Fouts

OCTOBER 2, 2012

There are no advertisers, instead users pay a nominal fee to get access. ADN pitches itself as the platform developers can trust not to shut them out, as Twitter is in the process of doing, with an open API to build apps on, and developers have flocked to it. Wait, here’s a video, I’ll let him tell the story.

Twitter 131

Twitter Vimeo Notification Applications 131

Sprout Social

APRIL 26, 2018

Advertising is all about getting your message in front of your target audience wherever their attention is. Earlier this year, Instagram announced their API would allow users to publish photos from a desktop, through select third party platforms. you need to switch to an Instagram Business Profile. Run Instagram Ads.

Instagram 110

Instagram How To Influencer Analysis 110

The Way of the Web

AUGUST 3, 2012

Having used Feedburner for years, it appears little positive has happened since acquisition by Google, and largely the service for syndicating and placing advertising in RSS feeds has been left running, but little more. The Feedburner API was already deprecated and is due to close in October, 2012. Feedburner Alternatives?

FeedBurner 67

FeedBurner Google Syndication Adsense 67

Buffer Social

JULY 1, 2019

In the beta launch for this new ad functionality, some advertisers had as much as 20% lower cost-per-view and up to 40% more app installs. In Buffer , we’ve added an alt text option to Twitter content planning, and we’re keen to bring this to other networks as the APIs allow. And the early results have been really positive.

Instagram 75

Instagram Hashtag Metadata Social Media 75

Jon Loomer

OCTOBER 23, 2023

The years of 2021 to 2023 have been transformational in terms of the roles and responsibilities of Meta advertisers. Targeting is moving broad , and when advertiser inputs are allowed they are merely suggestions. It is becoming less important for the advertiser to test multiple audiences and ad sets against one another.

Construction 178

Construction Advertising Campaign API 178

Laurel Papworth

APRIL 21, 2010

They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). API Widget Economy: Social Media Business Podcast (12). is a bust – Advertising doesn’t work (6). They figured out that every wall post receives almost exactly a 1 to 1 impression (0.96:1). Related posts.

CPM 77

CPM Facebook ROI Web 2.0 77

Convince & Convert

AUGUST 24, 2012

This crazy API pronouncement and, “You must make everything look the way we make it look,” and, “If you don’t want to do it the way we want to do it, we’re going to revoke your access.” Pinterest has purposefully not published an API precisely because they don’t want to have Twitter’s problems.

Social Media 115

Social Media API Training Class 115

Hootsuite

APRIL 26, 2021

One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. Find out how to reach the right customers, lower your cost-per-click, and more. . requirements will impact all advertisers. Enhance Facebook pixel data with Conversions API.

API 145

API Facebook How To Eventful 145

Jon Loomer

JULY 12, 2023

What marketing looks like The advertising timeline How I’m using Threads Oh, and don’t forget to find me on Threads @jonloomer. Since it’s early, there’s also no third-party API or even integration with Meta’s own tools like Business Suite. More inventory leads to lower costs. No edit option.

Instagram 148

Instagram Hashtag Feed Feedly 148

Sprout Social

MAY 19, 2022

Its continued popularity makes Facebook attractive to marketers and advertisers. But the cost to advertise on Facebook is growing. In 2021, cost per thousand (CPM) ad impressions were up 61% versus the previous year. Redirect your advertising budget to your best performers. That’s where the Facebook pixel comes in.

Facebook 128

Facebook Marketing API Campaign 128

ProBlogger

DECEMBER 23, 2014

You need to spend countless hours creating high quality content, responding to reader comments, building relationships, spending money on advertising and creating products that people would gladly pay for. PayPal recently announced that they’ll be able to store buyer location with their API. It’s not easy, of course.

eBook 50

eBook Products Applications Blogger 50

Little Web Giants

NOVEMBER 4, 2014

Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Advertiser : Can also create ads. These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. Advertising on Facebook.

Social Media 47

Social Media Facebook Marketing CPM 47