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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed?

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Facebook Conversions API: Everything Marketers Need to Know

Hootsuite

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. Read on to learn how to save your data, attribution and targeting with the Facebook conversions API. Page visits.

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

I have spoken with far too many advertisers over the years who are put in no-win situations. Meta ads are challenging for service companies that you only need at unexpected times. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus.

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What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, several months after the company launched a beta of its ad offering, the platform alone is still new and unclear to many marketers.

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Top Five: Changes to social networks come fast and furious

Sherrilynne Starkie

This week we see innovations for brands, advertisers and agencies. YouTube announced several initiatives to help advertisers reach TV screen viewers. The company is now making YouTube TV programming part of Google Preferred, its premium video advertising program. Changes to social networks come fast and furious.

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A Walk Through Twitter’s Walled Garden

The Realtime Report

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Now the company is partnering with NBC to create an events page for the Olympics, with a curated feed of the most popular posts from the games. “The

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Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal).

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