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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) Multiple Ways to Install the Conversions API. Looking Ahead.

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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site.

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Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Facebook narrows the target for advertisers – last Thursday Facebook rolled out new options for advertisers looking to target consumers by location, demographic, interests or behavior (The Wall Street Journal).

News 164
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How to analyze customer reviews for brand insights

Sprout Social

This gives you rich, holistic brand insights across key performance indicators (KPIs) to fortify your social strategy, as Benefits Cosmetics found when analyzing this data to learn more about their audience. Boost sales conversions Social proof is everything. To connect to Glassdoor, you will need a Glassdoor API key.

Review 127
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

And the decision for a brand to invest in a new social media platform is a big one. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. So how is a social media marketer to decide? They are also making a big impact on purchasing decisions.

Platform 272
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Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

The Realtime Report

Twitter lets advertisers promote website content – last Friday, Twitter announced the “Website Card” to help advertisers showcase their website content inside tweets and point audiences to any page of their site (CNET). Any social media updates that we missed? Let us know in the comments below.

News 170
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Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. And now marketers can target these social ads based on a user’s browsing and search activity. Users, in turn, can like, share and comment on them.

Facebook 167