Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Instagram 104

Instagram Facebook Marketing Features 104

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

JUNE 27, 2023

Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. To connect to Glassdoor, you will need a Glassdoor API key.

Review 126

Review Brands How To Analysis 126

The Realtime Report

APRIL 28, 2014

Twitter lets advertisers promote website content – last Friday, Twitter announced the “Website Card” to help advertisers showcase their website content inside tweets and point audiences to any page of their site (CNET). Related Stories Which Social Networks Drive the Most Engaged Referrals?

News 170

News Social Media API Facebook 170

Keyhole.co

MAY 12, 2023

PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. Social media marketing Get more out of your social media campaigns to promote your brand. It can help you figure out which keywords to target in your ads to get the most clicks and conversions.

Tools 52

Tools Strategy Marketing Analysis 52

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87

SMS Marketing ROI API 87

Convince & Convert

AUGUST 13, 2013

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. In these ads, marketers can share links to vibrant video, text, and photo content in the one place over a billion people check regularly—their News Feeds.

Facebook 167

Facebook Insurance API Yahoo 167

Ignite Social Media

JUNE 20, 2016

Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. Microsoft Buys LinkedIn – A Sign of Things to Come? Youtube released an app this week aimed to help all brands create video content on a small budget , which has created buzz among marketers eager to try it out.

LinkedIn 99

LinkedIn Microsoft Social Media API 99

Techipedia: Tamar Weinberg

MAY 1, 2012

Getting proper return on investment for Facebook advertising can be tricky. If your Facebook-advertising results are around break even, they may very well make your advertising efforts profitable. In most cases, a lower click trough rate with higher conversion is the best option for an advertiser. Timing is everything.

Facebook 180

Facebook How To API Advertising 180

Ignite Social Media

NOVEMBER 14, 2016

Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Their hope is to drive marketers toward paid options to increase revenue prior to their going public.

Social Media 60

Social Media Nielsen Marketing Syndication 60

Twist Image

JANUARY 10, 2017

Both video platforms were easy to buy, install, use and integrate with your daily life. Apple didn't need to invent to the MP3 player, but the iPod was (without question) easy to buy, install, use and integrate with your daily life. Think about how technology now spends millions (billions) on the business of APIs.

API 40

API Brands iPad Fashion 40

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

The Realtime Report

SEPTEMBER 10, 2012

Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior. As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting.

Mobile 150

Mobile Retail API Comparison 150

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But the advantages are undeniable. Custom Events. Custom Conversions are NOT Custom Events.

Eventful 186

Eventful Advertising Embedding Conversation 186

Josh S Peters

FEBRUARY 22, 2013

Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call? Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! Did Twitter just introduce their own version of EdgeRank?

Statistics 159

Statistics ROI API Analysis 159

Razor Social

JULY 6, 2016

Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Bonus : Download the 9 step pillar formula for building email marketing automation sequences. By the way, this was research done by eMarketer on marketing channels that provide good ROI. Yes, it is.

Marketing 70

Marketing Price Newsletter List 70

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Socialmedia.biz

SEPTEMBER 12, 2016

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. The company has released a number of advertising options for brands in recent months that advertisers love. The potential for brands is remarkable.

Instagram 60

Instagram Tips UGC Case Study 60

Razor Social

APRIL 12, 2016

Imagine if you owned a shop and you could follow up everyone who walked into your shop with an advertisement. You can import a list of emails, Facebook user IDs, phone numbers or mobile advertiser IDs into Facebook and create an audience based on this. Someone visits your ‘buy now’ page but doesn’t buy.

Facebook 71

Facebook API Mobile List 71

Sprout Social

MAY 19, 2022

Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing. With ad prices increasing and competition remaining high, it’s important to make every advertising dollar count.

Facebook 126

Facebook Marketing API Campaign 126

The Realtime Report

NOVEMBER 29, 2012

Twitter has changed its guidance over the years, moving downstream into the mobile and desktop client markets, and changing the terms around API access, all of which have impacted a variety of third-party developers who had built business models based on Twitter’s initial assertions that it was in favor of an open ecosystem.

Twitter 189

Twitter Data Wikipedia Analytics 189

Laurel Papworth

APRIL 13, 2010

Collectibles buy an account and get special badges like the Pro badge above. Advertising Hey let’s eavesdrop on conversations, then interrupt with a contextual ad based on that word. API widget economy provide a platform for Amazon to empower Twitterers to sell books to each other via API. Business ones even.

Twitter 99

Twitter API Badge SMS 99

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. There are obviously big chunks of the market whose businesses will need to change in a really big way and some of whom whose businesses will probably really suffer.

Social Media 115

Social Media API Training Class 115

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. Delicious Social bookmarking is a great way to share interesting links that could aid in the development of an idea, education, and/or marketing efforts. I would also add [link] which is an excellent Twitter API.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Hootsuite

APRIL 26, 2021

One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. It’s a handy way for marketers to remind shoppers to come back and buy all those items they leave in various shopping carts across the web. requirements will impact all advertisers.

API 145

API Facebook How To Eventful 145

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Tools 92

Tools Sentiment Marketing Reputation 92

Techipedia: Tamar Weinberg

JUNE 18, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Social Media > Plutter Kite: The Ultimate Micro-Blogging Service Plutter Kite: The Ultimate Micro-Blogging Service by Tamar Weinberg on June 18, 2008 Share This is a guest post from Samir Balwani of Internet Marketing blog Left the Box.com.

Microblogging 102

Microblogging API MySpace Yahoo 102

Ignite Social Media

JUNE 30, 2021

The world of social media marketing is never a dull one, and as the networks continue to evolve and roll out new changes, your paid media strategy must also be adjusted. Too often are businesses only running ads on Facebook and/or Instagram, but advertising capabilities on other networks are becoming more and more robust.

Strategy 144

Strategy Reddit Advertising B2B 144

Hootsuite

MARCH 9, 2023

Meta designed Blueprint to help marketers and business owners get the most out of Meta’s marketing platforms. Subjects include areas like audiences, strategy, optimization, commerce, and advertising, among others. This topic covers things like who your audience is, the customer journey, and how to set marketing goals.

Badge 144

Badge Vimeo Facebook HootSuite 144

Convince & Convert

MARCH 25, 2010

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. A white label version for agency use is also in the works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

Analysis 136

Analysis B2B Data Tools 136

Ignite Social Media

NOVEMBER 16, 2020

This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds.

Social Media 209

Social Media Tips Organization Strategy 209

Buffer Social

JULY 21, 2020

which is why visual marketing is one of the most powerful marketing tools out there. Keep reading to find out how to build and shift brand perception using visual marketing and Unsplash. Yet, this visual marketing strategy that focuses on immediate gains is very limited. Let's dive in.

Brands 94

Brands Marketing How To Case Study 94

Jon Loomer

FEBRUARY 8, 2022

” What I’m describing will apply to all web events, using the pixel or Conversions API. I publish content to attract people into my funnel with the hopes of getting people added to my email list who will eventually buy from me. ” Standard Events. My website is central to my business and funnel.

Eventful 198

Eventful Facebook Vimeo Embedding 198

Keyhole.co

AUGUST 23, 2023

Instagram automation essentially uses “bots” that interact with the platform’s Application Programming Interface or API to perform specific actions that users manually do, enabling you to focus on more important things like brainstorming fresh ideas, building a strategy, and creating high-quality content. It also offers a 7-day free trial.

Instagram 52

Instagram Tools API Price 52

Koka Sexton

NOVEMBER 14, 2008

Six Ways to Give Your Audience Exactly What It Wants How to Extend Your Blog and Promote Your Members with the MyBlogLog API Viral Marketing Tips and Tricks 35 Twitter Tips from 35 Twitter Users Keep the Tip(ping Point) Making a del.icio.us 10 Habits of Highly Efficient Social Media Power Users Blogger or Mind-Reader?

List 85

List Social Media StumbleUpon Blogosphere 85

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. This is an excellent marketing and promotional step that will ensure their brand is recognized world wide.

Social Media 133

Social Media Strategy Curation Privacy 133