Social Media Strategery

AUGUST 8, 2010

We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives. . Billable hours and reporting is not everything.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Buzz Marketing for Technology

JUNE 27, 2008

Most recently, the site launched a co-branded version of their service for Best Buy. 10,000 Cents Buys You $100: Awesome Crowdsourced Art Project. For example, a b2b company has a great product and you have sales/production already started. advertising. About | Subscribe | Contact | Advertise. ReadWriteWeb.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Convince & Convert

SEPTEMBER 8, 2010

finally shut down Geocities last year, a decade after buying it for $3.5 I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. The Open Graph API was a giant leap past that. Historical footnote: Yahoo!

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MARCH 22, 2012

Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Get a demo.” They’re strategic, too.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Get a demo.” They’re strategic, too.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

AUGUST 26, 2010

The agency package includes white label reporting capabilities, custom charts, API access, and centralized management of multiple client accounts. One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. All rights reserved.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

JUNE 15, 2010

It is a paid feature, you buy credits and can do emails one at a time selectively. It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts. This is a social address book, and social CRM application at each extreme.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 23, 2010

&# I’ve been wondering whether the Open Graph API will yield an explosion in Facebook-powered satellite applications (like the 2,000+ Twitter add-ons that all seems to start with “tw…&# ). Gilbert thinks perhaps it will happen, but that the additional complexity of the Facebook API will dampen the explosion somewhat.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

MARCH 16, 2010

In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. I don't want to play Mafia Wars, buy a cartoon pig or anything else. It seems its users are evolving in terms of social dynamics faster than Twitter's own API. Not an overwhelming participation rate.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Anatomy of a Viral Sensation (Pronet Advertising): This post by David Chen explores how content can be a viral success.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. The area of “metrics integration&# is especially interesting. link] Michelle Olson Get on the bus, people!

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Techipedia: Tamar Weinberg

APRIL 28, 2010

So, Facebook, when are you going to have a Business Center that regularly communicates with owners of small businesses or larger businesses who don’t place ad buys on your network? Facebook needs an ombudsperson (or an ombudsteam) to represent the needs of its individual users, business users, and advertisers.

Facebook 277

Facebook Issues MySpace Privacy 277