The Facebook Conversions API: Tips for Implementation
Ignite Social Media
MAY 13, 2021
With the Apple iOS 14.5 Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers.
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