article thumbnail

What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

article thumbnail

The Facebook Conversions API: Tips for Implementation

Ignite Social Media

With the Apple iOS 14.5 Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Multiple Ways to Install the Conversions API. Similar to the browser pixel, Facebook offers partner integrations for setting up the Conversions API.

API 155
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. Apple’s coming policy updates require App Store apps to ask iOS 14 users for permission to track their activity through apps and websites. Prioritize the implementation of Facebook’s Conversion API.

article thumbnail

Facebook Conversions API: Everything Marketers Need to Know

Hootsuite

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. And now, Apple’s iOS 14 update is creating even bigger hurdles to tracking data through the pixel. Page visits.

API 91
article thumbnail

Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Facebook’s Solution: The Conversions API. One such solution is the Facebook Conversions API. The Conversions API is a measurement and performance tool offered alongside the Facebook Pixel.

article thumbnail

Facebook Ads and the Impact of iOS 14

Jon Loomer

How this impacts advertising beyond iOS users. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Additionally, when Aggregated Event Measurement is used for a user who opts out, Facebook will only receive the highest ranked event from Apple for a given user’s visit.

article thumbnail

A Walk Through Twitter’s Walled Garden

The Realtime Report

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Stay tuned for more stormy weather as Twitter reveals further details — you can’t build a walled garden these days without a little API Darwinism.*.

API 180