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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

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The Trouble With Online Advertising

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Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. very early days for online advertising. Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check.

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What is attribution modeling for social media marketing?

Sprout Social

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. The different marketing attribution models. There are three major types of marketing attribution models: first touch, last touch and multi touch.

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Business Transformation. From Marketers To Makers.

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Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. When they''re not doing that, these channels are typically leveraged by the marketing and communications departments, as a way to advertise some kind of promotion or product.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies. These applications of social media analytics only scratch the surface though. During testing and validation, social data could play a crucial role in deciding to stop a project.

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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

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Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. But are these increases the best way for CMOs to spend (still hard-earned) marketing dollars?