Buzz Marketing for Technology

SEPTEMBER 7, 2011

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? I know it sounded like plenty of roles I had within major companies!

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. You’re not alone.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Ideal Customer Persona – made with Social Data Some advertising agencies charge you hundreds of thousands of.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

APRIL 21, 2010

Moving up the chart from monitoring into analytics is where you see higher value from all that monitoring of your social data. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tags: Content Marketing Customer Support Inbound Marketing Listening Monitoring.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. What about marketing and advertising? To a marketing executive, real time may be data necessary to make annual, semi-annual and quarterly budget decisions.

Data 217

Data Analysis Process Project 217

Buzz Marketing for Technology

JULY 13, 2011

Marketers are aware that for decades celebrity endorsements has proven to be a successful tactic for brands to influence consumer preference. Indeed we live in exciting times as marketers! I hope you will enjoy this report.

Brands 216

Brands Film Upcoming Influencer 216

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. If that’s not enough try flipping the equation around and using Google Analytics to find out how much traffic was driven to your website from services like Twitter, blogs you syndicate to etc.

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

MARCH 23, 2011

And that media could be in the form of an advertisement or in the form of paid content. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

JULY 22, 2008

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? s Rich Sloan with Anil Dash, Seth Godin, and Dan Roam in a one-hour interactive telechat. WordPress.org. StartupNation Blog is proudly powered by WordPress. Entries (RSS). and Comments (RSS). Site Map.

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

Buzz Marketing for Technology

FEBRUARY 8, 2012

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.

Analytics 229

Analytics Crowdsourcing SEO Data 229

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. touch, swipe).

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype. It makes sense. Technology Is So Personal.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

JULY 27, 2011

Through social media, broadcasters and brand marketers can capture awareness, which builds an audience and then inspires them to take action – whether to watch a premiere or purchase a product. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

JULY 24, 2008

Unfortunately, that kind of emotional persuasion isnt taught in business schools, and it doesnt come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. 1 2 3 4 5 6 7 next â? Advertorials: Act Fast. SourceBook.

Company 279

Company Health Care Energy Groups 279

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

JUNE 22, 2011

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it.

Marketing 202

Marketing Data Analytics System 202

Buzz Marketing for Technology

JUNE 27, 2008

Web Advertising. Tom Mandel. James Robertson. Euan Semple. David Weinberger. Categories. 10000 Miles. Design Thinking. 6 Minute Epic. advanced search. Andy Carvin. Artisanal Economy. BBC Manchester. Blue Monster. Book Review. Brian Hurlburt. Bryant Park Project. Jeff Jarvis. Jeremiah Owyang. Jevon MacDonald. John Hagel. John Proffitt.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

MAY 27, 2015

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

Marketing 100

Marketing Skills Statistics Team 100

Buzz Marketing for Technology

JULY 9, 2014

Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. If not, you could be missing out on a great opportunity to grow your audience. If you don’t believe me, just check out the following infographic.

B2B 275

B2B Google Marketing Social Networking 275

Buzz Marketing for Technology

JULY 22, 2008

WordPress.org. StartupNation Blog is proudly powered by WordPress. Entries (RSS). and Comments (RSS). Copyright © 2008. StartupNation, LLC. Privacy Policy. Terms of Use. Site Map.

Meeting 100

Meeting Social Entrepreneurship RSS Banking 100

Buzz Marketing for Technology

JUNE 27, 2008

such as Google Analytics). E3 Success Blog » Blog Archive » E-3 Carnival of Network Marketing - November 19, 2007 on 19 Nov 2007 at 5:07 pm. [.] Advertise Here. Respond to blog comments and establish relationship with readers. Blogging habits. Blog regularly and develop a time budget for blogging. Think. [.]. #

Blogger 100

Blogger Discount Comparison Price 100

Buzz Marketing for Technology

JUNE 28, 2008

Valuations (markets, Blogshares) New types of knowledge yet to be discovered Slide 38: Knowledge is like recognition Learning is like perception the acquisition of new patterns of connectivity through experience Hume Slide 39: Pattern Recognitionâ? Slide 8: It has all fallen apartâ?¦ Feyerabend Slide 9: 1951 Quineâ??s metadata models â??

Metadata 193

Metadata Patterns Web 2.0 Embedding 193

Buzz Marketing for Technology

OCTOBER 7, 2008

Business Intelligence and Analytics. Advertise Contacts. Standards & Legal Issues. Intellectual Property & DRM. Disaster Recovery. Disaster Recovery. Compliance. Storage Security. Business Intelligence. Data Mining. Data Warehousing. Servers & Data Center. NOSes & Server Software. Virtualization. Data Center. Infrastructure Management.

Wireless 268

Wireless Microsoft Applications Web 2.0 268