Atom Thought

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GAP (Google Advertising Professional) Certification! Useless or Useful?

Atom Thought

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise.

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10 Digital Trends to Observe in 2009

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The 10 digital trends to observe in 2009 is an insightful feature that showcases trends which can bring about a change in the way we look at digital marketing. Mobile- With the advent of 3G, WiMax and Number portability in 2009, advertising, revenue opportunity and content- all will undergo a sea change. Mobile Marketing!

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