Devumi

SEPTEMBER 26, 2016

Just recently, the popular social networking site LinkedIn introduced two new features. To help business owners and professionals take advantage of the new opportunities for advertisement and brand recognition, it is a must that you get to know […].

Analytics 60

Analytics LinkedIn Company Social Networking 60

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. How Do LinkedIn Hashtags Work? Why Should You Use LinkedIn Hashtags?

Hashtag 118

Hashtag LinkedIn How To B2B 118

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. Up your LinkedIn marketing game. Update your personal profile.

LinkedIn 144

LinkedIn Tips Curation Industry 144

Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113

LinkedIn Tips Skills URL 113

Likeable

OCTOBER 25, 2021

So, if you host a podcast or are thinking about starting one, here’s how to use social media to advertise your podcast, grow your audience, and maximize engagement. For instance, LinkedIn is an obvious choice if your podcast is about money and careers. Choose your platforms. It’s important to do this strategically.

Advertising 89

Advertising Social Media How To Patterns 89

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Organization 103

Organization LinkedIn Strategy Social Media 103

Hootsuite

FEBRUARY 2, 2022

Can you schedule posts on LinkedIn? If you came here for help after unsuccessfully searching for the scheduling option on LinkedIn, we’ve got good news. That’s because there is no native built-in LinkedIn scheduler. You need a third-party tool (like Hootsuite) to schedule LinkedIn posts. Then, select LinkedIn.

LinkedIn 100

LinkedIn HootSuite How To Publishing 100

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

Analytics 167

Analytics Google Metrics ROI 167

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

Software 107

Software LinkedIn Content management systems How To 107

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. The economy (16%) and analytics (12%) trail considerably at second and third.

Research 257

Research Report Social Media CPM 257

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

Analytics 52

Analytics Social Media ROI Metrics 52

Atom Thought

SEPTEMBER 3, 2010

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. Thereafter the day to day operations part can be outsourced to respective specialists (adwords specialist, social media ops specialists, analytics specialists etc.). Where is Linkedin Going Wrong? It’s a great deal!

Advertising 221

Advertising Google Adwords Engineering 221

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Level: Beginner. Type: Course.

Training 117

Training Course Resources Social Media 117

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. You can use short-form video content across LinkedIn, Instagram, X, and Facebook. LinkedIn, the most popular online platform for B2B, could be a good start for your employee advocacy efforts.

B2B 117

B2B Trends Social Media UGC 117

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Twist Image

OCTOBER 11, 2013

Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Check this out: Small-to-medium-sized businesses waste 25 percent of their search advertising spend.

Advertising 95

Advertising Adwords YouTube LinkedIn 95

Webbiquity SMM

JUNE 7, 2018

This has opened up new possibilities for brands looking to harness the power of social media advertising. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn is the primary social network for professionals, about 546 million , round the world.

B2B 217

B2B Brands LinkedIn Influencer 217

The Realtime Report

AUGUST 25, 2020

Lastly, we will discuss the difference between advertising and marketing on social media. Just having a social media account is like a free advertisement on the internet. Social media is the most effective place to advertise your business because of the freedom you have. Social Media Advertising vs Marketing .

Small Business 251

Small Business Social Media Strategy Marketing 251

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

AUGUST 4, 2020

However, some B2B companies still utilize standard methods like paid advertising and cold calling. It would be best if you also chose analytical tools to measure your performance. Focus on LinkedIn. LinkedIn is a great platform on which you can engage with your audience. LinkedIn for B2B Social. Set Your Goals.

B2B 130

B2B Social Media Strategy How To 130

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results?

Brands 176

Brands Facebook LinkedIn Influencer 176

Kikolani

MARCH 13, 2011

If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. The former two will be more important when it comes to getting your guest post or advertisement exposure to the right kind of audience.

Research 153

Research Advertising Postrank Klout 153

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Hootsuite

NOVEMBER 5, 2021

Better understand the impact of your LinkedIn campaigns. As part of Hootsuite Impact’s migration, we’ve moved Linkedin Advertising into the main Hootsuite Dashboard along with the previously released Facebook and Instagram ads. Dive deeper into your post analytics. Get insights about your 2021 content performance.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Hootsuite

JULY 2, 2019

And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. It starts with an introduction to the most popular channels for business and ends with social advertising fundamentals. Social Media News and Trends – LinkedIn Learning. Cost: Free. Cost: Free.

Training 111

Training Course Resources Social Media 111

Sprout Social

OCTOBER 19, 2023

Social media advertising and campaign targeting Social media advertising and campaign reporting are key AI use cases in marketing. Marketers are using AI to optimize social media advertising and make ads more attractive to audiences by analyzing engagement behavior and audience preferences.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Oktopost

MARCH 15, 2021

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%. Social Advertising and Video.

B2B 136

B2B Social Media Strategy LinkedIn 136

Ignite Social Media

MAY 27, 2021

update (that rolled out this May) by offering users a choice to “opt-out” of app tracking (that includes across other websites) while Facebook has been raising loud sirens , screaming about how the impact is hurting small business advertisers who depend on the tool to promote themselves. Here’s some fun listening on that topic.

Privacy 155

Privacy Social Media Apple Advertising 155

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. These marketers say LinkedIn generates more than two times as many leads than other social channels. Check out these stats for Facebook , LinkedIn , Instagram , Twitter , Pinterest , and YouTube. LinkedIn Lead Gen Forms.

Social Media 145

Social Media How To HootSuite Discount 145

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. With comprehensive features like profile analytics, influencer tracking, geo-location, and keyword filters, Keyhole helps brands maximize their social media pull.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

APRIL 12, 2022

Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Written communications, data and analytics, and diversity, equity and inclusion were also considered essential skills over the next few years. How data and analytics impact public relations.

Statistics 107

Statistics Skills Analytics Press Release 107