Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Paid media includes social media advertising, sponsored stories and native ads. Google Adwords and Analytics certifications are fundamental to online advertising and data insight.

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Consultant Social Media Curata Sysomos 309

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

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Analytics Tools How To Metrics 144

Hootsuite

JUNE 24, 2020

And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. How to check your TikTok analytics.

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Analytics Overview How To Metrics 145

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Social media analytics.

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Social Media HootSuite Marketing Social Networking 76

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Hootsuite does it all.

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Social Media Sentiment HootSuite Analysis 102

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Hootsuite

APRIL 11, 2022

So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. Pendulum allows you to schedule and post TikTok videos directly from Hootsuite. TikTok analytics tools. TikTok Analytics. Brand Maxima Analytics.

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Tools HootSuite Marketing Analytics 110

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Advertise to your target audience.

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Retail Social Media Brands Tips 104

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

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Social Media Tools HootSuite Marketing 52

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. ” Loyal followers will advertise for you. What is Instagram eCommerce?

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Instagram HootSuite UGC Influencer 117

Sherrilynne Starkie

DECEMBER 6, 2017

They need to have SEO expertise and digital advertising know-how. And they need be bona fide social media and inbound marketing experts. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. HubSpot and Hootsuite both offer certification too.

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Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI.

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Sample Code Social Media HootSuite URL 145

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

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Affiliate marketing Social Media Tips Marketing 130

Hootsuite

FEBRUARY 2, 2022

You need a third-party tool (like Hootsuite) to schedule LinkedIn posts. But once you’ve connected LinkedIn to your Hootsuite account , it’s easy to schedule posts on a LinkedIn company page or profile with just a few clicks. The even better news is you can schedule LinkedIn posts using any Hootsuite plan.

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LinkedIn HootSuite How To Publishing 100

Hootsuite

MAY 2, 2023

For example, you could add a photo of the market you work in, whether luxury high rises or suburban neighborhoods. You can also opt into receiving marketing and promotional emails from Facebook. Hootsuite Composer allows you to create and schedule posts for Facebook, Instagram, Twitter, and other social media sites.

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Real Estate Facebook HootSuite How To 102

Hootsuite

JULY 2, 2019

Social media training courses are a great way for digital marketers to level up their skillset. And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. That’s why we’ve rounded up the best social media marketing training courses available for free online.

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Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Most social platforms have built-in analytics.

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Data Social Media HootSuite Template 94

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Most adults log on to Facebook every day.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs.

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Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. Profile analytics : Use this alternative to Mention to understand your growth and engagement better, monitor competitors, and modify social media strategies accordingly.

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HootSuite Price Sentiment Social Media Management 52

Hootsuite

MARCH 11, 2020

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. 11 essential Snapchat marketing tips for business.

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Marketing URL Features Platform 145

Hootsuite

JULY 5, 2022

A post shared by Hootsuite (@hootsuite). Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 With all growth strategies, it’s a good idea to keep a close eye on your Instagram analytics to see what’s providing the best results. View this post on Instagram.

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Instagram Strategy HootSuite Hashtag 110

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. Not sure what a nanoinfluencer is? Feeling ready to become one?

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HootSuite How To Influencer Price 103

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. With comprehensive features like profile analytics, influencer tracking, geo-location, and keyword filters, Keyhole helps brands maximize their social media pull.

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Sentiment Price Analysis HootSuite 52

Hootsuite

MARCH 2, 2023

Gain leads through a Story and DM combination If you’re not advertising on Instagram Stories, you should be! Automating Instagram DMs with a chatbot is so much better than the market alternatives, like spammy bots that pretend to be real people. Use your analytics Keep an eye on your analytics, and use them to inform your DM strategy.

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Social Media How To Discount FAQ 131

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Learn More. See it in action.

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ROI Metrics HootSuite CPM 136

Hootsuite

NOVEMBER 10, 2021

Even if you’re a whiz at Instagram or Facebook marketing , it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. Where does your target market overlap with TikTok users? Step 6: Dig into analytics. Learn more about TikTok analytics. Source: Hootsuite.

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How To Hashtag Trends Analytics 143

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Hootsuite analyzes your audience to figure out when they’re most likely to see your content.

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Engagement UGC Facebook HootSuite 110

Hootsuite

JANUARY 13, 2022

60% of marketers agree that authenticity and quality are equally important elements of successful content. times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketing strategy is now. More cost-effective than influencer marketing.

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UGC Content HootSuite Authentication 145

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch. What is a social media lead?

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Social Media How To HootSuite Discount 145

Hootsuite

JULY 22, 2020

If you’re a brick-and-mortar business you’re probably already familiar with the ups and downs of turning digital marketing into real foot traffic. Pro Tip: Consider using UTM parameters for your links so you can measure how much of your site traffic is coming from Google, versus your other marketing efforts. Date range. Click Post Now.

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Google HootSuite How To Pluck 145

Hootsuite

MAY 17, 2022

Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. Bonus: Get the Instagram advertising cheat sheet for 2022. Okay, I made up this new acronym (marketers love acronyms, right?), Bonus: Get the Instagram advertising cheat sheet for 2022.

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Instagram How To Loyalty Discount 119

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. Some industries are more competitive than others for ad space, which affects the cost of advertising.

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Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Fourstarzz Influencer Marketing Engine.

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Brands HootSuite Project Metrics 95

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Affiliate marketers share links to products or services and earn commissions when someone buys through that link (or via unique coupon code). Affiliate marketing is a snowball effect. A few important rules to follow for affiliate marketing: Always disclose your links.

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Social Media Brands Tips Affiliate marketing 112

Hootsuite

SEPTEMBER 6, 2022

When your campaign is done, you can access all sorts of juicy analytics about your promoted TikTok video’s performance. There are plenty of other ways to advertise on TikTok or level up your organic TikTok marketing , but TikTok Promote is the best of both worlds. Grow on TikTok faster with Hootsuite. Metrics like: Views.

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How To HootSuite Campaign Video 100

Hootsuite

MAY 3, 2023

In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. Need ideas?

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Real Estate Tips How To Hashtag 93