Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 142

Analytics YouTube Video Embedding 142

Jon Loomer

DECEMBER 2, 2017

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Let’s dive in… Examples of Facebook Analytics Reports. But creepy.

Analytics 155

Analytics Eventful Facebook WordPress 155

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

Advertising 145

Advertising Campaign Social Media How To 145

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

JUNE 24, 2020

And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. How to check your TikTok analytics.

Analytics 145

Analytics Overview How To Metrics 145

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

Advertising 140

Advertising How To Campaign Hashtag 140

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

Sprout Social

AUGUST 19, 2021

These features create new digital storefronts that can be found organically or boosted through paid advertising. . 3 social commerce examples you can learn from. Savvy sellers can use this information to confirm the existing voice of customer research against real examples. Monitor your social analytics to manage performance.

Examples 133

Examples Tips Patterns Instagram 133

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. ISP domains), as well as URLs that you don’t want to influence your analytics.

Analytics 110

Analytics Google URL Adwords 110

Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. Brand #1: Nike Nike has long been known for its effective advertising strategies , but its approach to social media customer service truly helps it stand out as a customer-centric brand.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 111

Advertising Strategy Facebook How To 111

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them. information in your Facebook analytics.

Analytics 72

Analytics Facebook Overview Metrics 72

Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. Here are a couple of examples (we’ll get to more detailed approaches further down): 1. Let’s fix that.

Conversation 177

Conversation Data Advertising Report 177

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma. Tag Manager.

Analytics 70

Analytics Google Adwords Marketing 70

Oktopost

NOVEMBER 3, 2020

This includes lead capturing tools, email analytics integration, and an up-to-date email database along with the publishing and tracking services you will need to use. Time your holiday greeting emails to coincide with website, social, paid advertising, and other marketing tactics to ensure a cohesive holiday message. Plan ahead.

B2B 125

B2B Examples Discount Campaign 125

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

AUGUST 9, 2021

That’s rough for advertisers. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Now, though, they’re the type of options advertisers will need to replace or supplement some of their favorite options that are becoming less useful.

Facebook 213

Facebook Engagement Advertising Types 213

Jon Loomer

MARCH 14, 2022

Sometimes, advertisers can micro-manage in this case. They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement.

How To 199

How To Facebook URL Cost 199

The Realtime Report

AUGUST 25, 2020

Lastly, we will discuss the difference between advertising and marketing on social media. An example of this is through Facebook. Just having a social media account is like a free advertisement on the internet. For example Facebook Ads gives you the freedom to post a video, photo, or other digital post.

Small Business 251

Small Business Social Media Strategy Marketing 251

The Realtime Report

NOVEMBER 2, 2023

The FDA-approved asthma medication albuterol is a prime example. Nike’s “Until We All Win” is one example. The firm is cross-functional, with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative.

Retail 178

Retail CSR Marketing Yahoo 178

agora pulse

JANUARY 3, 2019

Every time someone visits a page (for example, your pricing page) they’ll be automatically added to an audience list. For example, you can gear the pixel to track sales conversions to retarget visitors who didn’t actually make a purchase. This will give you the ability to re-target them with an optimized ad campaign in the future.

B2B 112

B2B Advertising Facebook Marketing 112

Sprout Social

JANUARY 24, 2024

According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements. Some of the most successful examples of influencer marketing campaigns center on authenticity. For example, Gymshark has an affiliate program and an ambassador program.

Influencer 102

Influencer Brands Collaboration Authentication 102

The Realtime Report

JANUARY 27, 2020

Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. Public relations and advertising are the two main ways in which companies market their products. You’d only need to pay a copywriter to write your advertisement for you. Geographical Reach.

Marketing 190

Marketing Advertising Posterous Campaign 190

The Realtime Report

JANUARY 26, 2020

Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. Public relations and advertising are the two main ways in which companies market their products. You’d only need to pay a copywriter to write your advertisement for you. Geographical Reach.

Marketing 179

Marketing Advertising Posterous Campaign 179

Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. Social media advertising and campaign targeting Social media advertising and campaign reporting are key AI use cases in marketing.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Jon Loomer

JANUARY 29, 2021

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. Due to difficulties collecting data as a result of iOS 14, Facebook is updating attribution globally for all advertising. What about Google Analytics? 28-day view.

Facebook 217

Facebook Report Advertising Price 217

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Examples of marketing automation The role of AI in automation What are marketing automation tools? Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here.

Team 109

Team Hubspot Marketing SMS 109

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok. unique users in the UK.

Metrics 100

Metrics Influencer Marketing Survey 100

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. Campaign Data in Google Analytics. Things to Consider.

URL 210

URL Facebook How To Analytics 210

Jon Loomer

JUNE 12, 2023

Here’s an example where the Attribution Setting was 1-day click… Compare Attribution Settings I understand why it may be difficult to go with a 1-day click Attribution Setting and trust that it will give you better results than sticking with 7-day click and 1-day view. Of course, many advertisers don’t know this exists.

Eventful 181

Eventful Conversation Report API 181

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. These are the three most critical aspects of advertising, leading to the success or failure of your efforts. For example: A visitor hits a landing page for a product (View Content event fires by visiting this page). Parameters. Partner Integration.

Eventful 201

Eventful Facebook Conversation Advertising 201

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. The user in this example was served the ad, didn’t click, and then converted on your website within a day. URL parameters and Google Analytics wouldn’t be able to report this. The user then bought the product you were selling.

Conversation 197

Conversation Facebook URL Report 197

Sprout Social

JULY 30, 2018

Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. How to Advertise on Pinterest. Now that you know what kinds of Pinterest advertising formats are available, let’s get your business set up to use Pinterest ads. Promoted Pins.

Advertising 84

Advertising Embedding CPC Types 84

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. For example, your SEO team may aim to increase domain authority through backlinks. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing 131

Marketing How To Sample Samples 131

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. For example, you might find a lot of positive conversations from your over 50 female audience, and therefore increase your advertising spend for that demographic.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. Take for example, Sprout’s AI-driven Social Media Listening solution. What is AI automation?

Strategy 104

Strategy Sentiment Patterns Marketing 104

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Real-World Validation This is the most obvious example of Ads Manager results that are too good to be true. Let’s use a couple of examples.

Report 178

Report Sample Samples API 178