agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter?

Social Media Management 187

Social Media Management Social Media Tips Content 187

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? What content is converting to real business? What content is producing the most leads?

Analytics 167

Analytics Google Metrics ROI 167

Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Paid media includes social media advertising, sponsored stories and native ads. Shared media is about engaging stakeholders on social networks.

Consultant 309

Consultant Social Media Curata Sysomos 309

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. Twitter PPC Strategies and Promoted Accounts. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform.

Advertising 130

Advertising Platform Twitter Trends 130

Buffer Social

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. This can potentially open up new, immersive ways to share content and engage with your audience.

News 80

News Report Social Media Instagram 80

Keyhole.co

MAY 25, 2022

Another 49% to develop creative content and so on. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. What is Social Media Analytics? Social media analytics vs web analytics.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

MARCH 23, 2023

Like many other social media platforms, Twitter has been useful for people in many ways. It is a great place for information dissemination, advertisement, and research. The use of Twitter for many things has also made Twitter able to provide jobs and generate income. Check your Twitter analytics for information.

Twitter 52

Twitter Education Analytics Hashtag 52

Buffer Social

APRIL 7, 2022

Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Balance your newsletter content. The Week Ahead Horoscope 2.

Newsletter 104

Newsletter Twitter How To Domain Name 104

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. Audience Analysis Worksheet.

ROI 60

ROI Strategy Twitter How To 60

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like. Filter Social Media Traffic.

Analytics 147

Analytics Report Social Media Google 147

Pam Moore

JANUARY 28, 2016

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform.

Conversation 113

Conversation Tips Twitter ROI 113

The Realtime Report

FEBRUARY 17, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Facebook. Social Media News Ticker Facebook Facebook profile gender social media news social media news ticker Twitter Twitter redesign' Facebook users can now choose custom gender options.

News 149

News Social Media Twitter Facebook 149

The Realtime Report

JULY 21, 2014

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Social Media News Ticker BuzzFeed Brews CardSpring Events For You Facebook Facebook ''buy'' button Foursquare mentions Swarm Tumblr Twitter Vine Youtube YouTube 15'

Buy 173

Buy News Tumblr Foursquare 173

Mindjumpers

OCTOBER 15, 2010

Twitter’s new CEO Dick Costolo is working on a self-service ad tool, which will allow smaller businesses to advertise on the site on a smaller scale, letting them take advantage of targeting different possibilities such as location and through location based services. The Upcoming Trends.

Twitter 184

Twitter Trends Case Study Open Source 184

Hootsuite

MARCH 2, 2023

You can also offer incentives for signing up, such as discounts or exclusive content. Gain leads through a Story and DM combination If you’re not advertising on Instagram Stories, you should be! Twitter is all about communication. Use your analytics Keep an eye on your analytics, and use them to inform your DM strategy.

Social Media 131

Social Media How To Discount FAQ 131

Twist Image

DECEMBER 28, 2016

At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more.

Advertising 49

Advertising Analytics Publishing How To 49

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Once your campaign is live, Promote has basic analytics to track your ad’s performance. Pros Get your content in front of more people.

Overview 118

Overview Campaign Cost Organization 118

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Social media content can go a long way in making customers happier.

Social Media 52

Social Media UGC Content Loyalty 52

Twist Image

SEPTEMBER 26, 2012

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. It was (and still remains) one of the main thrusts of an organization like the IAB - Interactive Advertising Bureau.

Advertising 96

Advertising CPM Adwords Affiliate marketing 96

Sprout Social

OCTOBER 5, 2016

With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Is User-Generated Content? Why User-Generated Content Is Influential.

Content 111

Content comScore Wiki Social Networking 111

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Reputation 130

Reputation Tools Brands How To 130

Webbiquity SMM

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Hootsuite

NOVEMBER 10, 2021

You can use your email, or log in with your Google, Twitter or Facebook account. Once you’ve got a good grasp on who you’re talking to, the content planning can begin. Plan out a content calendar. A social media content calendar ensures you don’t miss important dates and allows you enough time for creative production.

How To 143

How To Hashtag Trends Analytics 143

Danny WhatMough

AUGUST 22, 2014

Pinterest is set to ramp up male-friendly content on the site to boost male users. Twitter rolled out what seems to be a limited test including users’ favourites in the newsfeed. Twitter is hoping to encourage celebrities to chatting by flagging when verified accounts start following each other. Subscribe here.

Analytics 49

Analytics Instagram Meme Twitter 49

Pixlee

APRIL 18, 2017

Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Social data can help marketers to identify high-performing content based on audience, trends on different platforms, and the effectiveness of a brand’s social media activity.

Analytics 47

Analytics Data Strategy Marketing 47

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results?

Brands 176

Brands Facebook LinkedIn Influencer 176

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Journalists on Twitter.

Twitter 94

Twitter News Influencer Open Source 94

Sprout Social

JUNE 26, 2023

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. An example of this is how Spotify uses machine learning to improve content recommendations. In Sprout, you can do so from a variety of social listening sources like Twitter and Instagram.

Sentiment 104

Sentiment Analysis Patterns Price 104

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Share Images on Twitter: Increase Retweets by 150%. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Content Tips Marketing 168

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. With topics from creating business profiles to models you can use for your content plan, it covers topics that span a variety of sophistication levels. Google Analytics Academy. And 5 questions you can answer with it).

Training 117

Training Course Resources Social Media 117

Hootsuite

JULY 2, 2019

And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. It starts with an introduction to the most popular channels for business and ends with social advertising fundamentals. Social media advertising training courses. Cost: Free. Cost: Free.

Training 111

Training Course Resources Social Media 111

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like.

Social Media 52

Social Media Tools HootSuite Marketing 52

Pixlee

APRIL 18, 2017

Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Social data can help marketers to identify high-performing content based on audience, trends on different platforms, and the effectiveness of a brand’s social media activity.

Analytics 40

Analytics Data Strategy Marketing 40