Keyhole.co

MAY 25, 2022

Studies have shown that 56% of marketers use social data for understanding their audience. Another 49% to develop creative content and so on. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Twist Image

JULY 16, 2011

Online social networking continues to change and evolve. This week, Google CEO and co-founder Larry Page announced that Google + has over 10 million people using it in less than two weeks with over one billion pieces of content shared. Google + lets you be selectively social. It's a different kind of "social."

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Reputation 129

Reputation Tools Brands How To 129

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 100

Influencer Brands Collaboration Authentication 100

Devumi

SEPTEMBER 26, 2016

Just recently, the popular social networking site LinkedIn introduced two new features. To help business owners and professionals take advantage of the new opportunities for advertisement and brand recognition, it is a must that you get to know […].

Analytics 60

Analytics LinkedIn Company Social Networking 60

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. View Conversions by Social Network.

Analytics 147

Analytics Report Social Media Google 147

Sprout Social

OCTOBER 5, 2016

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content.

Content 111

Content comScore Wiki Social Networking 111

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. Here’s a quick breakdown.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. Step 1: Data collection Data is collected from different sources such as social networks, customer forums, news articles and survey responses.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Oktopost

NOVEMBER 30, 2023

If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks.

Forums 62

Forums Reddit Analytics Sentiment 62

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ≠ Personal Social Media. Analytics Drives News.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Using media analytics, marketers can rationalize the ROI and prove the value of social media.

Analytics 47

Analytics Data Strategy Marketing 47

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? TikTok's popularity has exploded since its 2016 inception.

Trends 147

Trends Strategy Marketing Authentication 147

Keyhole.co

OCTOBER 13, 2023

Each social network has its own audience, which allows to send the right information to the right job seekers. Variety of content A wide variety of content can be created for social media. Choose the right social media platforms There are a large number of different social networks on the internet.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Oktopost

MARCH 10, 2022

And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it.

ROI 174

ROI B2B Social Media Brands 174

Webbiquity SMM

FEBRUARY 13, 2018

As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement.

Social Media 178

Social Media Marketing Hubspot Trends 178

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. Where to Invest Social Ad Budgets. While not as sophisticated in terms of targeting or analytics as Facebook’s Business Manager, the CPMs/CPVs/CPCs are currently competitive. Their ad platform has also improved over the years.

Brands 176

Brands Facebook LinkedIn Influencer 176

Socialized

FEBRUARY 2, 2021

Take a moment to look at the right hashtags of your industry when designing your company Twitter account and see what types of tweets this hashtag holds and change its contents accordingly. Would you like to advertise a product? Give Importance to Twitter Analytics. Make Content According to Likes and Dislikes of Your Audience.

Twitter 130

Twitter Hashtag Social Networking Loyalty 130

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Using media analytics, marketers can rationalize the ROI and prove the value of social media.

Analytics 40

Analytics Data Strategy Marketing 40

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 103

Sentiment Patterns Analysis Price 103

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea. analytics Click To Tweet. According to a recent estimate , 12.1% Click To Tweet.

Brands 152

Brands Analytics Consultant Data 152

Kikolani

DECEMBER 6, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Search Engine Marketing vs. Social Media.

Analytics 118

Analytics Research Real Estate Google 118

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Social data can strengthen your campaign strategies.

Campaign 140

Campaign Social Media Social Media Management Team 140

Webbiquity SMM

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. But content on Reels and TikTok is totally different than pretty much anything else you need on social media. The platform is infamous for off-the-cuff video content that doesn’t take itself too seriously. The good news?

Platform 121

Platform Instagram Video Meme 121

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Let’s take a closer look.

Review 126

Review Brands How To Analysis 126

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Content Tips Marketing 168

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Other tools like In/Spree use AI to inform brands on how to optimize their content and distribute it through influencers.

Analytics 164

Analytics Influencer Issues Metrics 164

Hootsuite

JANUARY 4, 2023

The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). At its core, social media marketing is about building relationships with your audience in the places they already spend their time online. Content scheduling and publishing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. Templates for every social network.

Tools 122

Tools Video Strategy Library 122

yMarketingMatters

JANUARY 10, 2014

And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. Social Media Advertising.

Social Media 277

Social Media Tips Marketing Mobile 277

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. If not, it could be time to change your content pillars.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

SEPTEMBER 4, 2020

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. Content relevant to B2B decision makers and said decision makers? In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 Advertising.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Socialmedia.biz

JANUARY 17, 2017

Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP, like Facebook’s Instant Articles and Apple’s Apple News, is designed to reduce bounce rates and improve users’ social media experience. Post by Anna Rodriguez.

Mobile 60

Mobile Content Open Source Apple 60