Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. Campaign Data in Google Analytics.

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URL Facebook How To Analytics 210

Freelance Social Media

AUGUST 5, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Google Updates Analytics Favicon by Jesse on August 5, 2008 I was a little disappointed in the last favicon update that Google rolled out a few weeks back. I like it, let us know what you think.

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Analytics Google Foursquare Technorati 100

Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. Let me know in the comments below! You can be better.

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Conversation Cost Metrics Campaign 178

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Later that day, the user Googled or went directly to your website. URL parameters and Google Analytics wouldn’t be able to report this. Let me know in the comments below! The user then bought the product you were selling.

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Conversation Facebook URL Report 197

Jon Loomer

MARCH 14, 2022

Sometimes, advertisers can micro-manage in this case. If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement. First, I’d say that the inexperienced advertiser should always keep it simple. Using URL Parameters.

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How To Facebook URL Cost 199

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them. information in your Facebook analytics.

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Analytics Facebook Overview Metrics 72

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users.

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Facebook Aggregator Eventful URL 205

The Realtime Report

DECEMBER 9, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Let us know in the comments below! Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter'

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Apple News Buy Tumblr 149

Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. A decent percentage of advertisers don’t even know that view-through conversions are a thing.

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Conversation Data Advertising Report 177

Jon Loomer

JANUARY 29, 2021

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. Due to difficulties collecting data as a result of iOS 14, Facebook is updating attribution globally for all advertising. What about Google Analytics? 28-day view.

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Facebook Report Advertising Price 217

Jon Loomer

JUNE 12, 2023

The Attribution Setting does not apply to actions that occur within the Meta family of apps (clicks, Messenger conversations, Instant Form completions, comments, on-Facebook video views, and more). Of course, many advertisers don’t know this exists. Let me know in the comments below! How do you use it?

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Eventful Conversation Report API 181

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. Understand Facebook Advertising’s Role in Results.

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How To Facebook Advertising Eventful 210

Sprout Social

JANUARY 24, 2024

Audience engagement The Q3 Pulse Survey showed 68% of marketers track social media engagement metrics (likes, shares and comments) and 19% look to user-generated content related to their brand or products to measure the effectiveness of influencer marketing campaigns. In fact, 50% of marketers track link traffic from social media posts (e.g.,

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Metrics Influencer Marketing Survey 100

The Realtime Report

AUGUST 16, 2021

Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. Move on from Google ads: Google ads are a thing of the past! Appreciate both the positive and negative reviews.

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Strategy Marketing Guidelines Review 172

Jon Loomer

OCTOBER 13, 2021

Some people comment and like a lot. Do you get spam or worthless comments? Take a look at the visit quality from your ads in Google Analytics. Most advertisers understand that bots and spam seem to come from some countries more than others. Then check the quality of that traffic in Google Analytics.

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Facebook Eventful Campaign Conversation 205

Jon Loomer

NOVEMBER 22, 2019

Those you target will comment, like, and share your ad. The problem is that most brands and advertisers completely forget about this. This pedestrian post drove more than 100 leads, according to Google Analytics… The numbers Facebook provided made me feel like the post was a waste of time. But, guess what?

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Organization Conversation Facebook Metrics 212

Jon Loomer

MAY 24, 2023

For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them. You’d need to utilize some sort of third-party analytics tool, like Google Analytics. Let me know in the comments below! They are unique, and the reports on performance have largely been positive.

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Campaign URL Advertising Analytics 176

Kikolani

MARCH 13, 2011

If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. Let’s face it – in the last major Google update, it slammed the rankings of sites with PageRank as high as 7, 8, and 9.

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Research Advertising Postrank Klout 153

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. I’ll often hear from advertisers claiming that Facebook’s reporting is wrong because Google reports something different. They are going to comment or share. Let me know in the comments below!

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Conversation Facebook URL Report 195

Absolute PA

APRIL 6, 2012

Now, I’m getting curious about Google+ and Pinterest. Sure, you could follow general observations like creatives are on Pinterest and techies are on Google+ but what about your specific audience? Google Analytics. Don’t have Google Analytics setup yet? Don’t have Google Analytics setup yet?

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Analytics Activities Google ROI 75

Keyhole.co

NOVEMBER 9, 2023

The main idea behind influencer marketing is that recommendations and advertisements from popular personalities are considered more authoritative and credible, which helps to increase sales and attract new customers. Even when stimulating sales, it can be cheaper than traditional channels like contextual and targeted advertising.

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Metrics Influencer Campaign CPA 52

Jon Loomer

JULY 24, 2023

I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). This is what most advertisers think of when they hear about event deduplication. Let me know in the comments below! But there’s another… 2.

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Eventful Conversation Report API 146

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. Social Media Advertising. Set aside a budget in your 2014 plan for social media advertising. It must be ignited by advertising dollars. It must be ignited by advertising dollars.

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Social Media Tips Marketing Mobile 277

Jon Loomer

JUNE 30, 2017

Click engagement often confuses advertisers. When promoting a link to an external website, advertisers regularly misunderstood a click to mean any click to their website. Or more accurately, they can abandon that visit before Facebook or Google Analytics can record their visit (the pixel load doesn’t complete).

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Metrics Engagement Facebook Advertising 160

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. These courses provide an introduction and light framework for high-level strategies like social advertising, measuring ROI and more. Google Digital Garage free webinars, workshops and live trainings. Google it…literally.

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Training Course Resources Social Media 117

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Track comments using keywords or hashtags and analyze them in real-time or historically.

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Review Brands How To Analysis 127

Hootsuite

SEPTEMBER 14, 2023

For example, you might find a lot of positive conversations from your over 50 female audience, and therefore increase your advertising spend for that demographic. With its advanced search functionality and ability to filter results, this tool is powerful enough to manage your social scheduling, social listening , and analytics needs in one.

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Social Media Sentiment HootSuite Analysis 102

Jon Loomer

NOVEMBER 3, 2019

An easy way to do this is to use the Google URL builder. I provided my own examples above, but Google provides suggestions, too. I provided my own examples above, but Google provides suggestions, too. When you’re done, Google spits out a URL that you can use. Track in Google Analytics.

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URL Facebook How To Sample 154

Jon Loomer

APRIL 24, 2019

Facebook Analytics. Facebook Analytics is a pretty awesome marketing tool. The number of valuable reports that you can generate with Facebook Analytics is too many to cover in this blog post. The reality is that Facebook pixel events aren’t only beneficial, they are required for any serious Facebook advertiser.

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Eventful Facebook Analytics Aggregator 167

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. I’ll often hear from advertisers claiming that Facebook’s reporting is wrong because Google reports something different. They are going to comment or share. Let me know in the comments below!

Conversation 154

Conversation Facebook URL Report 154

Ignite Social Media

MAY 27, 2021

update (that rolled out this May) by offering users a choice to “opt-out” of app tracking (that includes across other websites) while Facebook has been raising loud sirens , screaming about how the impact is hurting small business advertisers who depend on the tool to promote themselves. Here’s some fun listening on that topic.

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Privacy Social Media Apple Advertising 155

Jon Loomer

OCTOBER 17, 2020

Within “App Domains,” provide the Google Play Store (if Android) or Apple App Store URL for your app. If you want to select users by segment, those segments would need to have been created already… You can do that in Facebook Analytics. Go to Facebook Analytics and select your app as an Analytics Entity.

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Activities Facebook How To URL 205

Hootsuite

NOVEMBER 10, 2021

You can use your email, or log in with your Google, Twitter or Facebook account. Respond to comments and questions. Comment and like content on other TikTok accounts. Step 6: Dig into analytics. Analytics take the guesswork out of content strategy: they prove what’s working — and what’s not. One key takeaway?

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How To Hashtag Trends Analytics 143

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. Analytics automation does the heavy-lifting for you.

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Team Hubspot Marketing SMS 109

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

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Sentiment Analysis Patterns Price 104

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Millennials are most trusting of social media advertising when making a purchase decision; a majority (54%) say they trusted social media ads.

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Social Media Marketing Hubspot Trends 178

Sprout Social

APRIL 12, 2022

Advertising. Run a brand name search on Google to see what shows up. Continuing with Bloomscape as an example, after Googling their brand name, the first page of the search results features their social media profiles from their Instagram and Facebook accounts. Are you using the right objectives to fit your advertising goals?

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Facebook How To Metrics Hashtag 123