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Turning Facebook Analytics Into Action

Jon Loomer

From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. Recent news aside, it's important to keep in mind that Facebook has significantly scaled in users over the past few years, and as a result, its advertising tools have also become more sophisticated.

Analytics 167
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Referral marketing: What it is and how to use it successfully

Sprout Social

Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. And you’ve probably told a handful of other people about it, too.

Discount 124
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How to Automate DMs on Social Media

Hootsuite

When you buy software from chatbot brands like Heyday , you can rest assured you’ll be taken care of. You can also offer incentives for signing up, such as discounts or exclusive content. Gain leads through a Story and DM combination If you’re not advertising on Instagram Stories, you should be! Source: Bothelp 4.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117
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How to Build an Instagram Sales Funnel in 8 Steps

Hootsuite

Bonus: Get the Instagram advertising cheat sheet for 2022. The funnel (or inverted triangle) visualization of the customer journey illustrates how fewer customers make it to each step of the process — for example, more people are aware of your product than will end up buying it. Make people consider buying from you.

Instagram 119
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Top Tactics for B2B Growth Hacking

Socialmedia.biz

Before launching a B2B growth hacking strategy, you need management buy-in. Before implementing any ideas, complete a situational analysis using Google Analytics to find current primary traffic sources. Paid B2B growth involves commercials and advertisements online that develop brand association and loyalty. Activation.

B2B 107
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Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

It’s a win-win because the advertisements aid in completing purchases and ensure the user sees a high-quality, relevant ad. But in this post, I focus exclusively on the way most advertisers use them: dynamic product ads.). As such, there’s an incredible amount of variance in how Facebook advertisers use Dynamic Ads.

Products 167