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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? Traditional vs. Programmatic Media Buying.

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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

How many Facebook ads would that buy? The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. It depends. Ready for the good news? Your industry.

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

It’s obvious why businesses need to be active on this platform – people can literally buy your products or services right from the app. You’re charged just like a regular cost-per-click (CPC) ad. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. Building Awareness.

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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

Tools like Hootsuite Social Advertising make this simple with extensive customizations that let you filter results so you can see your paid and organic metrics exactly the way you want to. Online shops can track the full customer journey via social media and analytics platforms. Cost per click (CPC) for paid social. Learn More.

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An Update on TikTok’s Self-Serve Ad Platform

Likeable

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. Metrics like CPM, CPV, and CPC compete reasonably well. As of this moment, your buying options look like this: The auto-bids work.

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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. Web analytics tools: They let you see how much traffic your website gets from specific keywords. The tool also has features for PPC advertising, content marketing, social media monitoring , and market research.

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7 Keys to Facebook Advertising Success

Jon Loomer

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. But advertisers love to get cute here with their bids.