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How Appleā€™s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. Prioritize the implementation of Facebook’s Conversion API.

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Meta Conversion Events, Deduplication, and Conflicting Reporting

Jon Loomer

I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication. In this case, you pass events to Meta from both your browser (using the Meta pixel) and Conversions API. But there’s another… 2.

Eventful 146
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Are Ads Manager Results Too Good to Be True?

Jon Loomer

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Are you passing events via both the Meta pixel and Conversions API ? It’s a common problem. The results are good. Really good. Event Deduplication.

Report 178
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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Instagram 106
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Meta Ads Attribution Setting: A Complete Guide

Jon Loomer

Because of the Meta pixel, events, and Conversions API, Meta also knows (mostly) who ultimately converted. Of course, many advertisers don’t know this exists. This is especially helpful if it feels like the numbers are inflated or they don’t add up with other analytics. Meta knows who is served your ad.

Eventful 181
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. Social media marketing Get more out of your social media campaigns to promote your brand. Web analytics tools: They let you see how much traffic your website gets from specific keywords.

Tools 52
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5 Most Common Attribution Mistakes Advertisers Make

Jon Loomer

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Offline or CRM API.