| |  Advertising + Analysis + Nielsen | 35 articles |
| Page 1 of 1 | Previous | Next | WWW.CLICKZ.COM MARCH 13, 2012 Nielsen Report: Blogs Still on the Rise | ClickZ Nielsen. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Actionable Analysis. Actionable Analysis. | WEBBIQUITY SMM OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Nielsen BuzzMetrics. If you’re familiar with terms like product placement and slotting fees, and your brand is familiar to consumers through prime time TV advertising, you should probably evaluate this tool. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. No more. UberVU. | | | | | |
| LAUREL PAPWORTH FEBRUARY 19, 2013  Facebook for Marketing Research: Political Polls #auspol read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Does Facebook do Sentiment Analysis? Sort of. And more! | MOBILEGROOVE SEPTEMBER 14, 2012  Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases Nielsen reports that two-thirds of handsets sold in Q2 2012 were smartphones, which means smartphone penetration in the U.S. Recent research indicates that tablets are used for entertainment and as a starting point for activities such as shopping where the bigger screen and the context (use at home) encourage relaxed and leisurely interaction with content and advertising. | PAMORAMA APRIL 18, 2010  If Size Matters, Social Media is Huge in the US by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU’s iVillage , found that Facebook is becoming a major attraction for a majority of the population , rivaling the reach of traditional media channels. | FIREBELLY DECEMBER 4, 2012  Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads) From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. Seriously obsessed. | | | | | | | |
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TWIST IMAGE | TUESDAY, OCTOBER 18, 2011 The Shift To TV Everywhere
The promise to advertisers was all about the captive audience at a set time on a set date. Yes, the branding power has now been extended because people do use a DVR or download their shows from iTunes , but this changes the advertising model. There is no doubt that brands and their media reps are getting smarter and better at capturing attention, but the format of TV advertising must adjust to this. advertiser. advertising. advertising model. nielsen mckinsey company. Television has always been based on two pillars: Destination. Passivity. media. MORE >> -
MOBILEGROOVE | FRIDAY, OCTOBER 21, 2011  Hot Mobile Stats & Trends You Need To Know
Meeker’s annual analysis of the trends and stats that matter most is eagerly awaited — and this year was no exception. Summit in San Francisco, where she provided an inside look at the latest in mobile trends globally , including mobile penetration, mobile usage and mobile advertising spend (still out of sync with actual mobile use, by the way). Take the recent claim ( via this interview in AdWeek ) that the advertising spend on mobile will exceed that of television. Over the years, Meeker has been quoted in a variety of sites and publications worldwide. MORE >> -
BRASS TACK THINKING | THURSDAY, FEBRUARY 3, 2011  The Discipline of Social Media Measurement
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. Of those more than 1 million households, the behavior of just 619 was tracked by Nielsen to determine ratings. The bad news is that there isn’t an easy-to-convey, standardized, one-size-fits-all metric, like Nielsen ratings, for social media. We hate math. That’s not math; that’s folly. MORE >> -
CONVINCE & CONVERT | THURSDAY, FEBRUARY 3, 2011  The 5 Reasons Most Companies Aren’t Measuring Social Media
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. Of those more than 1 million households, the behavior of just 619 was tracked by Nielsen to determine ratings. The bad news is that there isn’t an easy-to-convey, standardized, one-size-fits-all metric, like Nielsen ratings, for social media. We hate math. That’s not math; that’s folly. MORE >> -
BILL HARTZER | WEDNESDAY, MAY 26, 2010 Best Social Media Monitoring Tools
The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Share this on del.icio.us. MORE >> -
- Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire MOBILEGROOVE | FRIDAY, DECEMBER 7, 2012
- 26 Free Tools for Monitoring Your Brand's Reputation PAMORAMA | SUNDAY, DECEMBER 6, 2009
- Top 10 Reputation Tracking Tools Worth Paying For MASHABLE.COM | WEDNESDAY, OCTOBER 27, 2010
- 35 Great Social Media Infographics PAMORAMA | WEDNESDAY, MARCH 3, 2010
- 55 (of the) Best Social Media Tips, Tactics and Tools of 2010 WEBBIQUITY SMM | MONDAY, FEBRUARY 7, 2011
- What Journalists Need from PR People PROACTIVE REPORT | THURSDAY, MAY 6, 2010
- Mapping the Social Internet – what part of the world is the most. MINDJUMPERS | MONDAY, AUGUST 9, 2010
- Aggregators: the good ones vs. the looters WWW.MONDAYNOTE.COM | MONDAY, OCTOBER 4, 2010
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | TUESDAY, NOVEMBER 2, 2010
- Media Relations in a Web 2.0 World PROACTIVE REPORT | THURSDAY, MAY 6, 2010
- 2012 Social Media Business Trends BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- Why Host a Blog on Your Corporate Website? WWW.CLICKZ.COM | TUESDAY, JANUARY 4, 2011
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | THURSDAY, NOVEMBER 4, 2010
- Marketers Beware the Age Wave CITIZEN MARKETER 2.1 | TUESDAY, SEPTEMBER 1, 2009
- The Future of Blogging: I Had to Tell You This VIPER CHILL | WEDNESDAY, APRIL 25, 2012
- The Age of the Stream - The Steve Rubel Stream STEVE RUBEL | SATURDAY, AUGUST 7, 2010
- The Rise of Reddit: 4chan and Digg Get the Credit While Reddit Booms WWW.THEAWL.COM | THURSDAY, SEPTEMBER 30, 2010
- Is Social Media Too Big For Its Britches? CONVINCE & CONVERT | THURSDAY, APRIL 22, 2010
- Hot Mobile Stats & Trends You Need To Know MOBILEGROOVE | FRIDAY, OCTOBER 21, 2011
- Hot Mobile Stats & Trends You Need To Know MOBILEGROOVE | FRIDAY, OCTOBER 21, 2011
- PODCAST: App Store Marketing Basics; What Options Do Developers & Operators Really Have? MOBILEGROOVE | MONDAY, APRIL 26, 2010
- MOBILE SEARCH DATA POINTS: U.K. Usage Insights; ComScore Numbers; Taptu Reports; Australian Stats & Mobile Search Workshop MOBILEGROOVE | MONDAY, MAY 10, 2010
- Social Media Research: Interview with Joel Rubinson of ARF - Part I DIVA MARKETING BLOG | MONDAY, FEBRUARY 23, 2009
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