Social Pros 8 – Ian Greenleigh of Bazaarvoice
Convince & Convert
MARCH 22, 2012
Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel.
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