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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Books Take Time to Write Last week, a Twitter user asked a really blunt but surprising question about how to download my book (legally) for free. What do I do?

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