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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already!). What is Snapchat Insights?

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Social commerce: How it works and why you should care in 2021

Sprout Social

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. These features create new digital storefronts that can be found organically or boosted through paid advertising. . 3 social commerce examples you can learn from.

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How to use voice of customer data to improve your customer relationships

Sprout Social

This is a common collection method for online retailers. VoC stage 2: Analysis. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions. The analysis is then presented to the relevant departments to help them move onto the next stage. VoC stage 3: Implementation.

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How to Measure Customer Engagement and Why It’s Important

Pixlee

They’re replacing traditional models of advertising in favor of a more holistic approach. Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more.

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5 Best Examples Of Brands Using Social Media For Customer Service

Keyhole.co

Brand #1: Nike Nike has long been known for its effective advertising strategies , but its approach to social media customer service truly helps it stand out as a customer-centric brand. Additionally, brands can also leverage Keyhole’s AI-powered sentiment analysis to engage with their audience appropriately and in real-time.

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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. Certainly on its face, the data in this Monetate report (which I really suggest you download ) looks a little gloomy for social media as a revenue producer. Maybe that’s so.