Hootsuite

SEPTEMBER 14, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. This is where data analysis comes in. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

JANUARY 30, 2020

This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. Here are the top three stats from the report: 321 million new people joined social media in 2019, which brought the total from 3.48 There are 3.8 In 2020, 3.8 billion to 3.8 GSMA Intelligence.

Social Media 145

Social Media HootSuite Report Advertising 145

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Essentially, it’s tracking what people say and think about your company across multiple platforms and delivering that data in a neat report. Get the full report now!

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

MAY 16, 2023

Audiences are flooded with round-the-clock advertising messages and this near-constant exposure has created an ultra-competitive environment for businesses across industries. Instead, it will give them time to redirect toward strategy and analysis. As a result, it’s never been harder to stand out.

Social Media 106

Social Media Loyalty Reputation Data 106

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. More networks in play, means the need for more experimentation, optimization and analysis. Elegant, to-the point reporting.

Strategy 96

Strategy Aggregator Overview ROI 96

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. Download the PDF version for future reference! From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

NOVEMBER 10, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Download and open the TikTok app. Step 7: Explore TikTok’s advertising options. Women in that age category make up nearly a quarter (24.7%) of TikTok’s advertising audience.

How To 143

How To Hashtag Trends Analytics 143

Buzz Marketing for Technology

APRIL 18, 2012

The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Download this report to learn about the emerging role of social media analysis.

Marketing 206

Marketing Metrics B2B ROI 206

Hootsuite

MAY 13, 2020

And advertisers can stand to learn a few things from them. According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020.

Influencer 145

Influencer Trends Marketing Guidelines 145

Keyhole.co

JANUARY 20, 2024

A Facebook group essentially becomes free advertising. Where traditional ads are expensive and provide uncertain ROI, the cost of Facebook ads is entirely up to you and your advertising budget, and can easily scale with your business. Use social media competitor analysis to analyze your competitors’ engagement levels.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

MARCH 23, 2022

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already!). What is Snapchat Insights?

Analytics 144

Analytics Tools How To Metrics 144

Convince & Convert

AUGUST 8, 2019

That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea. The percentage of Talkwalker’s direct traffic isn’t as high as other sources have reported, but still significant. Marketing firm RhythmOne says that more than 80% of all shares are “dark.”

Brands 152

Brands Analytics Consultant Data 152

Idaconcpts

SEPTEMBER 20, 2014

With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Will you need sentiment analysis?

Social Media 166

Social Media Sentiment Cost Energy 166

Hootsuite

OCTOBER 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Snapchat Ads Manager is Snapchat’s native dashboard for creating, managing, and reporting on Snap ads and campaigns. Choose one of the available advertising goals: website visits.

How To 98

How To Template Templates Campaign 98

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. These features create new digital storefronts that can be found organically or boosted through paid advertising. . Get started with social commerce.

Retail 138

Retail Instagram Buy Social Media 138

Pixlee

SEPTEMBER 29, 2020

They’re replacing traditional models of advertising in favor of a more holistic approach. Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. Likes, shares, and comments aren’t just useful for analysis, though. Downloads and Usage.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Body Shop .

Examples 131

Examples Tips Patterns Instagram 131

Sprout Social

SEPTEMBER 30, 2020

The platform presents major opportunities to identify, connect with and advertise to thought leaders, leads, potential candidates and audiences that are entirely new to your brand. These considerations will help elevate your content, but determining what content works best for your goals and audience comes down to reporting and analytics.

Organization 100

Organization LinkedIn Strategy Social Media 100

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

MAY 3, 2021

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. If you’re advertising an app, you can use either the iOS Campaign Tracking URL Builder or the Google Play URL Builder. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Keyhole.co

MARCH 8, 2022

Influencer marketing, TikTok advertising, and creating organic content are three essential parts of TikTok marketing for business. The benefits of TikTok marketing: Increase brand awareness Getting feedback from customers and audiences Selling products and services Advertising your offering Providing customer service.

Engagement 119

Engagement Hashtag Influencer Trends 119

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking. consumer’s purchase path. Maybe that’s so.

Social Media 148

Social Media URL Conversation Report 148

Sprout Social

JANUARY 24, 2022

Follow these 8 tips for writing a clear, effective social media manager job description, then download our social media manager job description templates to put what you learn into practice. Behind every post there’s strategic work, data analysis, editing, community management and more. Data analysis. Digital marketing.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Hootsuite

DECEMBER 15, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Advertising on TikTok is hotter than ever. That’s a lot of time to be advertised to. Read more about advertising on TikTok in our complete guide to TikTok Ads.

Trends 142

Trends HootSuite Fashion Video 142

Sprout Social

FEBRUARY 13, 2020

Sprout’s custom reports feature enables you to collect the numbers that matter in one place, which is the first step in telling the story of what you’ve done and where you’re going. P.S. We’ve included a prioritization matrix in the social marketing career growth template you can download for free here. Be proactive.

Skills 108

Skills Metrics Report Organization 108

Convince & Convert

MAY 23, 2017

That would mean you’re basing your advertising dollars on only 20 percent of what’s actually happening—not a great idea. The percentage of Talkwalker’s direct traffic isn’t as high as other sources have reported, but still significant. But don’t take out the big red marker just yet. Image via RadiumOne.

Brands 129

Brands Analytics Data Metrics 129

Keyhole.co

JULY 31, 2023

Brand #1: Nike Nike has long been known for its effective advertising strategies , but its approach to social media customer service truly helps it stand out as a customer-centric brand. Additionally, brands can also leverage Keyhole’s AI-powered sentiment analysis to engage with their audience appropriately and in real-time.

Examples 52

Examples Social Media Brands Issues 52

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. We want programmatic advertising—even if we’re not sure what that is. eMarketer ).

B2B 110

B2B Social Media Marketing Survey 110

Hootsuite

APRIL 11, 2022

Pendulum also has an in-app analysis of your videos. And, it lets you easily create and save reports that you can send directly to your clients. Download link in bio. ? They say it will turn you into “an Ads Manager pro,” no matter your advertising goals. Download now. original sound – GoPro.

Tools 110

Tools HootSuite Marketing Analytics 110

Pam Moore

DECEMBER 7, 2017

How to use our 2018 content marketing editorial calendar template ( download now ). CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC). 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Keyword analysis. Think of social media data as the ingredients to your meal and the analysis as your recipe. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. Impressions.

Data 99

Data Social Media How To ROI 99

Pam Moore

NOVEMBER 23, 2016

Supporting Resources: Audience Analysis Worksheet (download free worksheet). Facebook Advertising Foundations: Do These 5 Things Before Spending a Dime . Facebook Boosted Post vs Other Advertising Options . Facebook Advertising Policies in a Nutshell – Get Your Ad Approved! Stitcher.

Small Business 60

Small Business Video Facebook Training 60

Hootsuite

SEPTEMBER 9, 2020

Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. Next up: Competitive analysis. Conduct a SWOT analysis to identify the S trengths, W eaknesses, O pportunities, and T hreats presented by each competitor. Conduct a SWOT.

YouTube 145

YouTube HootSuite Marketing Video 145

Sprout Social

JUNE 15, 2020

The connection between GDPR and social media might seem a bit fuzzy, but it’s important to understand the impact for efforts like paid advertising and reporting. We know that Facebook advertising via remarketing ads that essentially “follow” visitors from your site to Facebook (and vice-versa) can be incredibly effective.

Social Media 130

Social Media Privacy Marketing Policies 130

Pam Moore

AUGUST 3, 2016

You can’t argue with the fact that Facebook owns Instagram and features such as the advertising platform are integrated. Marketers don’t have to go to a 2nd platform for advertising on Instagram. Facebook advertising platform. Supporting Resources: Audience Analysis Worksheet (download free worksheet).

Instagram 60

Instagram Advertising Comparison Training 60

Talkwalker SM

JULY 28, 2016

An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Our strategy for the launch was to ensure the hashtag had authenticity and momentum before we started to align it with the global advertising campaign.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Hootsuite

FEBRUARY 5, 2020

Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. What is competitive analysis?

Analysis 145

Analysis Template Templates Social Media 145