Where Does the PESO Model Belong?
Waxing UnLyrical
APRIL 12, 2018
As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. And we see advertisers telling stories in new and interesting ways. It’s a multi-department goal.”.
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