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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. While it's certainly important for any analysis of customer data to be actionable, and timeliness and context are important, I believe we need to get there through solid statistical methods.

Research 265
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21 best social media analytics tools

Unmetric

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. We might be biased here, but it’s our blog so we’ll put Unmetric at the top. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis.

Analytics 125
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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward. A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign.

Tools 141
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Results can be exported to Excel for further sorting and analysis. blogs, microblogging sites, social networks, etc.).

SM2 202
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Social Media Marketing Plan _1

Diva Marketing Blog

From social media networks to blogs, widgets, tweets and hot mobile apps marketers are faced with more choices than we ever could have imagined. PR, email, advertising and search and the job becomes overwhelming. A thought inspired by too much Halloween candy. It seems every day brings a new shiny toy to try. and to confuse.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about humanization.

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Busting Facebook’s Most Widespread Myth

Convince & Convert

This famous figure of 16% has been repeated on all social media blogs so that it is now perceived as an uncontested truth by virtually all Facebook page administrators. To easily measure it, you’ll probably resort to paid Facebook statistics analysis software such as Pagelever, Simply Measured, or Agorapulse. Paid Reach. Total Reach.

Metrics 167