The Realtime Report

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Why Marketing is Crucial to the Success of a Business

The Realtime Report

Concerning what contributes positively to a business and its subsequent success, in this blog, we will be running through why marketing is crucial to a company’s success. Display Advertising: This is the most popular form of digital advertising and one that we have all come across at some point or another.

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How to Set Up a Multichannel Distribution System

The Realtime Report

Social media profiles and blogs. Native and display advertising. Print advertising. Be sure to not fall into the trap of assuming who your audience and competitors are, and not conducting an actual competitor analysis or creating actual buyer personas. Public relations, media outreach, and press releases. Direct mail.

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Social Networking Stats: Global Social Media Ad Revenue To Grow 60% Year-Over-Year, #RLTM Scoreboard

The Realtime Report

Tumblr: 66 million blogs. By 2016, social media revenues will increase to $34 billion, with advertising the biggest contributor by far. According to the Gartner forecast, advertising’s share of global social media revenues will increase from 46.6% billion, but the latest analysis has revised that number to $11.8

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How Nike Stole Social Media Gold From Olympic Sponsor Adidas

The Realtime Report

According to the L2 blog , “the consensus is that Nike’s approach delivered a significantly greater social impact than Adidas’.” The hashtag was well-advertised on billboards and tube trains; over 30 days, #findgreatness earned over 7,000 more Tweets than Adidas’ #takethestage (L2).