Buzz Marketing for Technology

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Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

The two things social lift analysis can tell you are how far and how fast those ripples move. For the ones on the air today, you have to determine what happens when certain types of content, celebrities and advertising appear on that show. Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the.

Analysis 181
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Micro Targeting your Online Media

Buzz Marketing for Technology

And that media could be in the form of an advertisement or in the form of paid content. By using social data analysis, including topic discovery, you’re likely to have a much more efficient media plan. Facebook gave us the last piece of the Earned Media puzzle A small relatively un-noticed posting on the Facebook blog.

Insurance 213
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How important is real-time data? It’s all relative

Buzz Marketing for Technology

What about marketing and advertising? Real-time social data is just another information source to be incorporated into your decision-making process, from problem definition, to research analysis and, ultimately, project execution. Use Facebook Data to Unlock Consumer Affinity When I started this blog back in 2006 Facebook was.

Data 217
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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. Take for example your classic white paper.

B2B 198
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StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. StartupNation Blogs. StartupNation Blog is proudly powered by WordPress. Previous: I Will Choke One-out-of-Ten Advice-Givers. Learn how to draw out your vision. Written by: Rich Sloan. July 8th, 2008. April 2005 (6). Entries RSS.

Airlines 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Listening tools will also get much stronger – Another tool opportunity is for listening tools to do better sentiment analysis and routing of the real opportunities both positive and negative directly to the sources in the organization.

Marketing 217
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How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors. Our research provided insights into who is watching the show (moms!),