Why Semantic Analysis trumps Sentiment Analysis
Buzz Marketing for Technology
MAY 4, 2011
But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. Data with such low confidence is a poor foundation for sentiment analysis.
Analysis: Revealing the Highest Earning Blogs that Sell Advertising
JUNE 27, 2013
It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. Today I’m going to share with you some of the biggest earning blogs (and a few non-blogs) on the web that don’t rely on affiliate links or selling products. Blogging Impressions: 865,000. Ad Units: 1 (8).
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Neil Patel’s blog gets tons of visitors every month. Content Marketing vs. Social Advertising – Battle Round 2. You wouldn’t put a Tweet as a single blog post or landing page on your company’s website. Look at it this way: your company website, blog, and partner websites are places where you put content that you want to publish. And it worked, but only for a while.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Advertising
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights.
Your Blog Stinks! You Should Quit!
JANUARY 1, 2012
What to do…It’s 2012 and you’ve been blogging for almost a year now with no success. To add insult to injury, your Google analytics show that you get about 25 visitors to your blog every day, and you’re pretty sure that you, your family, and the GoogleBot account for about half of those. Maybe it's time to give up and pull the plug on that blog.
How to use big data to find sponsors for your podcast and blog
Convince & Convert
AUGUST 18, 2015
In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. Each segment is charted here – and in all reports – for more precise analysis. Use Big Data to Place Smart Advertising and Guest Posts.
3 Ways to Transform Your Blog Into a SEO Machine
Convince & Convert
AUGUST 20, 2013
While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate. She blogs at [link].
Why Blog Posts Fail
Convince & Convert
JULY 7, 2015
As I wrote about in my post “ Are you thinking about your blog all wrong? This is especially true for blogs, where 80-90% of all blog traffic comes from 10-20% of the posts you publish. In comparison to its attention-creating forebears like advertising and direct mail, content marketing offers lower production costs on a per-execution basis. Almost certainly so.
Analysis of The Top 10 Twitter Users and What We Can Learn From Them
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Analysis of The Top 10 Twitter Users and What We Can Learn From Them Analysis of The Top 10 Twitter Users and What We Can Learn From Them by Tamar Weinberg on September 8, 2010 Share The following is a guest post from one of my favorite young bloggers Onibalusi Bamidele (he’s 16!)
Analysis of Five Top Blogs and What You Can Learn from Them
Techipedia: Tamar Weinberg
JULY 1, 2010
discovered many of them tend to quit, lose hope, or even become less dedicated to their blogs when it seems they are not seeing any result for a period of time. In blogging, however, we all know that there is nothing like overnight success and you will only get what you put into it. You will notice that all these blogs did not just start yesterday or even last year. Clearly!
Blogging for Business: 10 Foundational Requirements for Success
JULY 18, 2016
It’s probably not news to you that blogging is an incredible way to build your business and your brand. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. Why your blog post must have a mission, vision and clear path for success.
Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts
OCTOBER 18, 2016
recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content. Your goal is not to build a blog, website or business that is status quo, right? being relevant? iTunes.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
Social media is becoming increasingly visual, with each channel prioritizing videos and images both algorithmically and, as I am sure you’ve noticed in your analysis of your own social channels, performance results. Chobani has also used its products to provide messaging that helps advertise the campaign, encouraging people to join in on social and build user-generated content (UGC).
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
Advertising Dollars Are Being Spent on Google and Facebook. The KPCB Report shares that Google and Facebook own 76% of internet advertising growth in the USA — and this percentage is only rising. If this correlation weren’t true, brands wouldn’t be putting most of their advertising dollars behind these two channels to increase visibility. Social buying.
32 Experts Share Their Best Blog Post Promotion Tips
SEPTEMBER 17, 2013
In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question. What’s your most successful method of promoting a blog post or other single piece of content? So how then does a blogger successfully promote a brand new blog post?
How to Use Data to Tell a Stronger Story
Convince & Convert
APRIL 29, 2016
Yet we’ve all seen infographics, slides, and blog posts so cluttered with a hodgepodge of complex charts and figures, they actually depreciate the effectiveness of the content and the message. Then-Vice President of Global Advertising Strategy, Jonathan Mildenhall, outlined the brand’s plan to focus on storytelling, which he animated, set to music, and sprinkled with data. Dig Deep.
Link your AdSense and Google Analytics Accounts for some Profitable Analysis
DECEMBER 7, 2011
But a simple starting point is to do some analysis of which content is generating the biggest income for you. I’m not sure that I’m able to show my stats for AdSense earnings, so I won’t show any screen grabs, but here’s what I do: Once I’m in Analytics, I head to the Content section, under which there’s an AdSense section. click on the AdSense Pages menu item, which opens up a report of the pages on the blog that earned money in the last month, and ranks them by earnings. Originally at: Blog Tips at ProBlogger. Give it a go!
10 Insightful Marketing Charts from 2015
Convince & Convert
NOVEMBER 9, 2015
online display advertising. print advertising. radio/TV advertising. social media, blogs, SEO), but hopefully this chart will steer some of that inbound energy back towards outbound email marketing as well. Image via BigStockPhoto.com. Now more than ever, the data at our fingertips is ripe for the harvest. That’s why data visualization is such a powerful tool. search.
Why Data Driven Content Fails Alone
AUGUST 24, 2015
In many ways, trends like social media tools and data analysis provide new powers for marketing, much like an electric drill works better than a hand crank. Marketing analysis content Content Code creative data develop digital mark schaefer methods Social Media storytelling writingHave you read any recent content marketing articles? To do that, content needs to tell a good story.
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. If this is you, then you have landed on the right blog post and podcast today. We must ask WHY.
Social Lift is the Ultimate the Rate of Change
Buzz Marketing for Technology
MARCH 30, 2011
The two things social lift analysis can tell you are how far and how fast those ripples move. For the ones on the air today, you have to determine what happens when certain types of content, celebrities and advertising appear on that show. Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. Advertising Data Mining Interactive Marketing Media Online Advertising Social Media Social Networking Analysis Buzz Marketing Social Lift
Four Blogging Tools to Make your Content Go Further
MAY 24, 2015
Let’s say we are searching for a particular infographic about, say, Digital Advertising. All you have to do is type Digital Advertising into the search box, hit Enter, and Visual.ly will will bring up a list of visualizations tagged with the keyword Digital Advertising. While Use BuzzSumo to gain insights into what your competition is blogging about. RSS integration.
How to Build a Blog Worth Monetizing
AUGUST 17, 2014
The topic was ‘How to Build a Blog Worth Monetizing’ – a massive topic. We covered heaps of ground but I thought I’d pull out some of my most RT’d and commented upon tweets from the hour here as a blog post. Knowing WHO reads your blog will inform content strategy, how to find readers, how to build community & how to monetise #BlogChat.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Nielsen Report: Blogs Still on the Rise. Everyday humans are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report published today. Consumer-generated blogs have continued a strong upward trend since the company began tracking them in 2006, according to the U.S. While Facebook continues to be the social media juggernaut, dont count blogging out. Actionable Analysis.
The Future of Blogging: I Had to Tell You This
APRIL 25, 2012
This is an important blog post, because it makes a prediction. prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Why the successful ‘make money online’ blogs of the past have now faded into obscurity. What Steve Kamb did to build a six-figure blog in the overly saturated health niche.
Women in Blogging: 125 Fearless Female Bloggers
NOVEMBER 29, 2010
Little List Analysis. have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ. Her blog, PR 2.0
Can You REALLY Make Money Blogging? [7 Things I Know About Making Money from Blogging]
NOVEMBER 27, 2012
Every now and again I am pulled aside at a conference or am emailed and/or tweeted by someone wanting to get the “real” scoop on whether it is possible to make money blogging. Is it really possible to make a living from blogging? Is it just a small number of people making money from blogging? Things I know about making money from blogging. 1. Tsh Oxenreider.
“Reclaim Blogging”: Why I’m giving up Twitter and Facebook
AUGUST 22, 2011
Home Buy Art Here Stormhoek Winer(y) Hughs Book Daily Cartoon Email About Contact/Connect Home Hugh MacLeod Cartoons drawn on the back of business cards August 19, 2011 (3 days ago) “Reclaim Blogging : Why I’m giving up Twitter and Facebook. Keeping up a decent blog that people actually want to take the time to read, that’s much harder. Much faster than on my blog.
How To Measure Blog Conversion
OCTOBER 25, 2010
SocialMouths personal branding | social media | blog design Home Who is This Dude? Hire Me Contact Me 25,000+ Readers Twitter Facebook RSS How To Measure Blog Conversion Blog traffic, content engagement, online community, social proof, all key aspects of blog marketing. Either way, you need to have a way of measuring and visualizing your blog’s performance.
Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub
JUNE 16, 2016
Twitter head of commercial partnerships Meridith Miller announced the partnership in a blog post , saying that the agreement between the two companies is aimed at protecting the more than 45,000 mobile applications and more than 450 billion monthly ad requests on MoPub Marketplace. She wrote: Mobile in-app programmatic advertising is the fastest-growing segment of digital advertising. As consumers spend more time in mobile apps and inventory grows exponentially, advertisers are looking to reach this audience on their mobile devices.
The 3 Building Blocks of a Blockbuster Blog
MARCH 15, 2015
Whether it is to pour out your musings in black and white, or to promote your business among your target audience, or even to create a record of important events that future generations can look back at years later, the reasons for blogging are as numerous as there are blogs on the internet. What Your Blog Needs to Be Successful. How easy is it to back up your blog?
Convince & Convert’s 14 Best Digital Marketing Blog Posts of 2014
Convince & Convert
DECEMBER 30, 2014
When we started this analysis, we figured there would be some killer posts, but it’s amazing how neatly these correlate to the big digital marketing trends of the past year. Video is a powerful storytelling tool, and advertising is a popular revenue-generating tool. Writing and communications are important, but so is pattern recognition and data analysis. Enjoy! Not even close.
Facebook Pages Paid for 31.68% of Total Reach in April (Report)
JUNE 1, 2016
percent of the 5,000 Facebook pages it studied in April used Facebook advertising, which accounted for 31.68 Other findings by Locowise in its April analysis of Facebook pages included: Likes growth remained steady compared with March, at 0.18 Brands on Facebook are slowly beginning to accept the fact that the social network is a pay-to-play platform. percent of their total reach.
25 Reasons Why Google Hates Your Blog
JANUARY 27, 2012
Your blog is a good read. So why isn’t your blog being found by other people? The millions and millions of people hungrily consuming blog content out there in the global online space we call the Internet? The cold, hard truth is that Google hates your blog. Creating high-quality, relevant content is a must if you want your blog to be noticed by search engines but it’s only part of the picture. If you’re not sure if Google really hates your blog, or whether it’s just ambivalent, then step through these warning signs. 1. Your blog doesn’t have a sitemap.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. ” — Kissmetrics Blog. Showcase reviews: Kissmetrics Blog, StoreYa Blog. 2) Compete.com. Blogging Wizard.
Twitter: Gnip’s Audience API Now Generally Available
JULY 13, 2016
Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Realizing that these models also power Twitter’s suite of advertising products, it has never been easier for brands to understand target audiences and create content that resonates with each group.
11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
FEBRUARY 17, 2014
Writing blog titles isn’t much of an art. The kind of blog title that draws new readers from busy Twitter streams to your blog like it’s the world’s most powerful magnet? In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 14.64% of blogs are shared and never clicked on. blog post. Relevance.
2014 Reboot: Make Money From Your Blog This Year
DECEMBER 30, 2013
We are mining ProBlogger content this week for super-useful information to kick-start your blogging year with gusto. This post “Is it Really Possible to Make Money Blogging? [7 Things I know about Making Money Blogging] first appeared in November 2012. . Is it really possible to make a living from blogging? Things I know about making money from blogging. 1.