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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Alterian SM2 Freemium. Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Alterian SM2. Budget: $500-1,000 per month.

SM2 202
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Best Social Media Monitoring Tools

Bill Hartzer

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152
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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer. Like Mindjumpers, he is associated with Social Marketing Forum.

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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer. Like Mindjumpers, he is associated with Social Marketing Forum.

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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer. Like Mindjumpers, he is associated with Social Marketing Forum.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter. Connie Bensen. Ellen McGirt. Elise Segar. Gail Nelson. gail_nelson.

Twitter 279
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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool.