HOW TO: Guide to Performing Website Audits
Techipedia: Tamar Weinberg
DECEMBER 13, 2011
Internet leeches love scraping content from websites and reposting it on other websites to collect advertising money. One last key point to mention about content optimization is advertisements. If your website is oversaturated with advertisements, Google may penalize it. Avoid creating a mosaic of advertisements on your website.
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