Ignite Social Media

APRIL 17, 2017

Instagram Copies Snapchat (Again) and Facebook Puts a New Twist on Video Metrics. Disappearing videos and photos are now available and will show up in the same thread as text conversations. Facebook Adds More Video Metrics. Facebook announced five new video metrics in page insights. These metrics matter to advertisers.

Metrics 84

Metrics Instagram Video comScore 84

Jon Loomer

MAY 3, 2022

There was no access to how long people listened, how many listeners you had in aggregate, or the number of subscribers. No advertising. It was nothing like video engagement metrics, for example. Maybe we could have created podcast custom audiences similar to video view custom audiences. Watch Video.

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

DECEMBER 26, 2022

” Then click the “Refine by” menu and select “Aggregated Value.” Watch Video. I created a short video about this, too. When you create a website custom audience, click the Events drop-down menu and select PageView under “From Your Events.”

Facebook 187

Facebook Aggregator Eventful Conversation 187

Jon Loomer

JANUARY 12, 2020

Instagram Explore Video. Here’s a post I recently shared to my page, complete with the associated engagement… And here’s the news feed version of the ad itself, that was customized to have a square image (it is otherwise the “existing” post)… The ad version does not display the aggregated engagement.

Facebook 172

Facebook Aggregator Meme URL 172

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. These are the three most critical aspects of advertising, leading to the success or failure of your efforts. Optimization would be for the aggregate of all purchases, for example, rather than the purchase of a specific product. One final point.

Eventful 201

Eventful Facebook Conversation Advertising 201

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. For example, here’s an audience of all purchases… But, you can also refine by URL/PARAMETER or aggregated value. You can register by clicking the link below… [GET THE VIDEO SERIES].

Eventful 209

Eventful Conversation Facebook URL 209

Convince & Convert

MAY 1, 2014

The company then selects ten questions weekly for the new MINI to answer in a 15-second video filled with vrooms, tire marks, close-ups on features and even the occasional cheekiness (e.g. According to the company’s blog , the videos are shot in a 3000 square meter airplane hangar in Munich. twerking) for good measure. Post by MINI.

Campaign 142

Campaign Features Video Case Study 142

Jon Loomer

FEBRUARY 15, 2023

The way I do it so that it includes all pages where this event is fired looks like this… If you can, add it as one of your eight ranked events in Aggregated Event Measurement. Watch Video I recorded a quick video on this, too. The easy solution is to create a custom conversion that maps to that custom event.

Eventful 179

Eventful Aggregator Google Conversation 179

Jon Loomer

FEBRUARY 13, 2023

Quick Tip: You may want to rank these events in your top eight for Aggregated Event Measurement if you have room. Watch Video I recorded a quick video on this, too. If that’s the case for you, create a custom conversion that maps to the custom event. This will assure that the results are more complete.

Eventful 184

Eventful Aggregator Widget Conversation 184

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. You can also use Meta sources, like video engagement, your Instagram account followers, lead forms, event participants and Shopping users.

Facebook 115

Facebook How To Aggregator Metrics 115

Hootsuite

JANUARY 18, 2024

It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. We’ve compiled resources for the best graphic design tools , the best free stock photo sites , the best stock video sites , the best video editing tools , and even the best new AI tools.

Social Media 121

Social Media Tips HootSuite Marketing 121

Jon Loomer

OCTOBER 29, 2021

” Then click “Refine by” and select “Aggregated Value.” You’re looking for videos from me. The first lesson can be viewed either by watching the entire video in the ad or clicking the link in it. The video will only be a 15-second “short” introducing the lesson.

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. For example, here’s an audience of all purchases… But, you can also refine by URL/PARAMETER or aggregated value. You can register by clicking the link below… [GET THE VIDEO SERIES].

Eventful 123

Eventful Conversation Facebook URL 123

Jon Loomer

JANUARY 8, 2020

Let’s take a closer look at the Learning Phase and how it impacts your advertising… What is the Learning Phase? If you have multiple ad sets, the number isn’t aggregated. Video Views. Any action that you take as an advertiser that limits volume of actions for an ad set is going to affect the Learning Phase.

Facebook 176

Facebook Campaign Aggregator Advertising 176

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. These are the three most critical aspects of advertising, leading to the success or failure of your efforts. Optimization would be for the aggregate of all purchases, for example, rather than the purchase of a specific product. One final point.

Eventful 84

Eventful Facebook Conversation Advertising 84

Jon Loomer

JULY 29, 2019

Instagram and Facebook feeds are still the most prominent placements for an advertiser to go, however, there are new placements like Instagram stories that create plenty of other opportunities. This is a very helpful tool as the aggregate for your results are still seen at the ad set level. #4 4 Keep Testing.

UGC 167

UGC Facebook CPA Upcoming 167

Mindjumpers

NOVEMBER 23, 2012

Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well. These mobile smartphone users are exposed to more opportunities for advertising and marketing, with greater immediacy and relevance, than ever before.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Buffer Social

OCTOBER 2, 2023

Audio and video calls are set to become a premium subscriber-only feature. Reddit Reddit has removed the opt-out option for ad personalization based on user activity, signifying a move towards a more targeted advertising model. Twitter announces the shutdown of ‘Circles’ as of October 31st.

News 80

News Report Social Media Instagram 80

Sprout Social

APRIL 12, 2022

Advertising. Videos are a fun way to introduce your company and be eye-catching. For the posts that contain media like photos and videos, ask yourself if they’re on brand. These metrics provide information for calculating your Facebook advertising cost and ROI. Content and audience. Facebook profile and branding audit.

Facebook 123

Facebook How To Metrics Hashtag 123

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

Social Media 94

Social Media Focus Group Aggregator Research 94

Likeable

MAY 21, 2019

In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers. Within the greater ecosystem, Facebook and its advertisers may even benefit from these updates in two major ways. First, when users feel safe, they may use the platforms more.

Apple 74

Apple Facebook Brands Aggregator 74

Ari Herzog

JUNE 9, 2010

Every time you visit a new website you run the risk of a cookie (a text file with aggregate interest- or activity-based behavioral information, usually sparked by submitting an online form) being secretly placed in your browser. Facebook and Yahoo Mail account holders, for instance, may be exposed to banners or other advertisements.

Privacy 122

Privacy Aggregator Yahoo Advertising 122

Sprout Social

MAY 9, 2023

You can also leverage programmatic advertising to streamline the process of selecting and setting up digital ads for the most return on investment (ROI). You can also ensure your intended audience finds your social posts, responses and advertisements relatable and adhering to their cultural standards.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

The Realtime Report

JULY 27, 2012

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. In fact, Twitter is already reported to be in talks with Hollywood to launch several original video series on Twitter , one as early as this fall.

API 180

API Eventful Aggregator Twitter 180

Sprout Social

SEPTEMBER 12, 2018

Social media advertising continues to explode in all directions. Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis. Paid social has much more to offer than increased impressions, clicks, video views and conversions.

Instagram 81

Instagram Tools Facebook Report 81

agora pulse

DECEMBER 23, 2019

Yet, without realizing the long term impact, both consumers and businesses allow Amazon to collect, aggregate and utilize their detailed information including customer details, shopping intent, financial information, and intellectual property. Video and social are then ways to help you further build the know/like/trust rapport.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Jon Loomer

MARCH 25, 2021

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14? I don’t understand the 8-event limit related to Aggregated Event Measurement.

Advertising 216

Advertising Resources Facebook FAQ 216

Convince & Convert

OCTOBER 29, 2013

When he was with IBM, Tim was instrumental in putting together their first YouTube video in 2006. It was a huge hit, he says, because it was surprising that IBM would put out a self-deprecating, funny video like that. Social Media Stat of the Week: 86% of brands to increase video ad spend in 2014. The Cisco ASR 9000, of course!

Committee 137

Committee Aggregator Social Media Film 137

Sprout Social

AUGUST 25, 2020

In short, users publish content to Reddit in the form of links, photos or videos. That’s why many subreddits have explicit rules that restrict advertising. With advertising partners such as Audi, Poshmark and Adobe, it’s silly to say Reddit is antibusiness. Does this mean that Reddit is against businesses?

Reddit 133

Reddit How To Marketing Banking 133

Convince & Convert

MAY 5, 2012

Do you sell advertising on your website? When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation. The same way that YouTube revolutionized video search, and Slideshare revolutionized presentation search, is Pinterest revolutionizing image search?

Metrics 143

Metrics Social Media Posterous Aggregator 143

Convince & Convert

MARCH 12, 2015

The company’s tongue-and-cheek mission is chronicled in a humorous video that’s generated 1.5 million videos to date. Organic Valley is known for advertising more focused on the company’s mission and differentiating itself through quality of its products.

Organization 60

Organization Chemicals Case Study UGC 60

Laurel Papworth

APRIL 14, 2013

In the video I ask about the sacking of a journalist who was outspoken about sponsored columns in newspapers and also about having my corporate media article accepted and then rejected on the grounds the CEO didn’t use social media. PS That was the best thumbnail for a video. Or would they? How does that sit with you?

Social Media 100

Social Media Press Release Banking Real Estate 100

Direct Marketing Observations

FEBRUARY 9, 2010

Online advertising was banners and e-mails. Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 Since commoditized content is counter-intuitive to your brand strategies, aggregating stuff (content) just so you have more stuff does not fit with most corporate objectives.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Buffer Social

AUGUST 12, 2019

One of the best is Redditlist which aggregates the most popular subreddits and lets you search for keywords. And of course, when you get into advertising potential, the larger the subreddit, the larger the audience. The only other shortcut to Reddit traffic is through advertising, which we’ll get to in a minute.

Reddit 65

Reddit Strategy Marketing Authentication 65

Socialmedia.biz

SEPTEMBER 26, 2016

million downloads in its first four days and is one of the top viral videos on Ruzzit.com this week. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Hillary Clinton’s “Between 2 Ferns” interview got 9.2

Tools 60

Tools Marketing Meme Startup 60

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

Brands 113

Brands Sentiment How To Analysis 113

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. Marcom people need to know social, marketing, writing, PR, email marketing, advertising and design. I’ve evolved and so have you.

Social Media 199

Social Media Skills SEO Aggregator 199