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Free Content Is Killing Media (And Advertising)

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Whether we're talking about iPads , websites, Blogs or the future of newspapers and television, Sorrell knows and understands the landscape like few others. There isn't enough advertising to go around. Everything that Sorrell talks about is true in the traditional advertising and media model. media hacking).

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Content Is Everywhere - The Changing Tide Of The Internet

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Even though the iPad has a near-seamless Web experience, publishers still create native apps for the device. The minute Tim Armstrong left his very comfortable position leading sales and advertising at Google to become the CEO of AOL in March 2009, I knew things were about to change online (and I knew it would take some time).

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Second Screen TV - Research

Diva Marketing Blog

In your opinion is this a trend and if so, where does it leave content producers in terms of advertiser value? Yet media and marketers desperately want it to work because it would add value to media ad inventory and impact to marketer advertising efforts. Joel Rubinson : Hi Toby, thank you for your question.

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Second Screen TV - Research

Diva Marketing Blog

In your opinion is this a trend and if so, where does it leave content producers in terms of advertiser value? Yet media and marketers desperately want it to work because it would add value to media ad inventory and impact to marketer advertising efforts. Joel Rubinson : Hi Toby, thank you for your question.

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Report recommending 'Google Tax' seems rather confused

The Way of the Web

So the arguments for taxing digital news aggregation sites are that print,TV and radio are owned by a tiny amount of companies, and local newspapers need propping up despite the fact people are looking elsewhere? Plus the information will be more relevant and interesting, and less commercially orientated to please advertisers.

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