Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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Eventful Conversation Facebook URL 209

Jon Loomer

FEBRUARY 15, 2023

But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. The easy solution is to create a custom conversion that maps to that custom event. Quality traffic with Facebook ads is the Holy Grail.

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Eventful Aggregator Google Conversation 177

Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

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Eventful Aggregator Widget Conversation 182

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. It all comes down to access. Client Shares Pixel with Agency.

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Eventful How To Facebook Aggregator 209

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. Let me explain… Why this Happens.

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Eventful Facebook Conversation Issues 215

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users.

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Facebook Aggregator Eventful URL 205

Jon Loomer

JULY 26, 2021

Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic. Advertisers approached this with extreme caution.

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Aggregator Facebook Eventful Advertising 206

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Eventful Facebook Analytics Aggregator 167

Jon Loomer

JANUARY 26, 2021

How this impacts advertising beyond iOS users. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well. What About Non-iOS Users?

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Aggregator Facebook Apple Training 212

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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Eventful Conversation Facebook URL 123

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. These are the three most critical aspects of advertising, leading to the success or failure of your efforts. To make the most of the pixel, you need to utilize Facebook pixel events on your website. What Pixel Events Are. Standard Events.

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Eventful Facebook Conversation Advertising 84

Jon Loomer

JANUARY 25, 2022

Understanding Aggregated Event Measurement. One of the changes that Facebook implemented in response to iOS 14+ relates to how to handle events performed by users who have opted out of tracking. Aggregated Event Measurement allows Facebook to receive such a user’s highest-ranking event during the attribution window.

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Report Tips Aggregator Facebook 202

Jon Loomer

SEPTEMBER 28, 2017

Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Refresher: Offline Event Sets. You selected this offline event set for one of your ads.

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Eventful Facebook How To Aggregator 156

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean. While advertisers complain of a drop in performance since these changes, I believe the blame has been misplaced on iOS opt-outs. What You Should Do.

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Privacy Advertising Aggregator Report 206

Sherrilynne Starkie

APRIL 26, 2021

TikTok also offers branded hashtag challenges as an advertising option. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. Ask Me Anything Live events are very popular on Tik Tok. Go For Live. Author Bio.

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Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

APRIL 26, 2021

TikTok also offers branded hashtag challenges as an advertising option. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. Ask Me Anything Live events are very popular on Tik Tok. Go For Live. Author Bio.

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Brands Hashtag UGC Aggregator 195

Jon Loomer

DECEMBER 26, 2022

When you create a website custom audience, click the Events drop-down menu and select PageView under “From Your Events.” ” Then click the “Refine by” menu and select “Aggregated Value.” In other words, your audience will only include those who fired the PageView event at least two times.

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Facebook Aggregator Eventful Conversation 186

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. A year ago around this time, advertisers were trying to convince clients that the numbers Facebook reported were legit. AND view-through conversions?

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URL Examples Facebook Analytics 204

Jon Loomer

OCTOBER 19, 2020

By granting a partner access, they can use it for advertising. You can assign roles related to offline event sets. Offline event set roles include: Upload offline conversions. View offline event set. Manage offline event set (admin access). Assign ad accounts.

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System Facebook API Aggregator 200

Jon Loomer

OCTOBER 20, 2020

By granting a partner access, they can use it for advertising. You can assign roles related to offline event sets. Offline event set roles include: Upload offline conversions. View offline event set. Manage offline event set (admin access). Assign ad accounts.

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System Facebook API Aggregator 160

Sherrilynne Starkie

JUNE 29, 2013

I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Facebook advertising facts. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator' Image via CrunchBase. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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Features Google Reader Facebook Flipboard 271

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. You can also use Meta sources, like video engagement, your Instagram account followers, lead forms, event participants and Shopping users.

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Facebook How To Aggregator Metrics 115

Jon Loomer

JANUARY 28, 2021

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. This will impact virtually every aspect of our advertising, in some ways that aren’t yet clear. But one of the most important: Negatively impacting Facebook advertising audiences. Limited Reporting: Aggregated Event Measurement.

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Advertising Aggregator Facebook Eventful 213

Idaconcpts

MAY 13, 2012

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. The main problem with data aggregation is that malicious developers are not only accessing your information, but they are also able to access your personal identifiable information (PII).

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Data Aggregator Skills Eventful 132

Jon Loomer

OCTOBER 29, 2021

When you create a website custom audience, select “PageView” under “From your events.” ” Then click “Refine by” and select “Aggregated Value.”

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. As mentioned earlier, aggregating data is only half the battle. Or download to PDF for inclusion in your summary deck.

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Strategy Aggregator Overview ROI 98

Jon Loomer

MAY 10, 2016

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Dynamic Ads make advertising infinitely easier, particularly for e-commerce websites with hundreds or thousands of products. This also applies to showing ads to users who purchased a flight.

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Hotels Travel Facebook Advertising 113

The Realtime Report

JULY 27, 2012

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Events: Pictures Twitter Or It Didn’t Happen. Once you’re in the advertising business, you’re in the audience aggregation business.

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API Eventful Aggregator Twitter 180

Jon Loomer

MARCH 25, 2021

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Here’s a sampling of the questions that can be found there: When configuring events, some are displayed as “Hidden.” How do we manage the 8-event limit? The margin for error is small.

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Advertising Resources Facebook FAQ 216

Likeable

MAY 21, 2019

In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers. Within the greater ecosystem, Facebook and its advertisers may even benefit from these updates in two major ways. First, when users feel safe, they may use the platforms more.

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Apple Facebook Brands Aggregator 74

Jon Loomer

APRIL 4, 2022

You can track events on your website — both standard and custom events — using the Meta pixel and Conversions API. It’s the Facebook event parameters that provide the power of granular reporting and targeting. You can set up conversion events to fire on your website when people perform important actions.

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Eventful Report Facebook Embedding 198

Jon Loomer

FEBRUARY 4, 2021

This event hasn’t been set up on any of your domains. Once Apple begins enforcing their new iOS 14 requirements, ad sets optimizing for **EVENT NAME** will be paused unless you change your available events in Events Manager. You tried to set up a conversions campaign and have not yet configured your eight events.

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Eventful Aggregator Conversation Issues 203

Jon Loomer

FEBRUARY 5, 2021

Before you’re able to configure the eight web events you’ll use for optimizing your Facebook ads, you first need to verify your domain. But a big obstacle that many advertisers are facing is that they do not own the domain. This allows you to optimize for that event rather than a link click or Landing Page View.

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Eventful Advertising Hosting Conversation 211

Convince & Convert

NOVEMBER 16, 2015

Customer service, event marketing, and targeted advertising are three top areas where location-data can be extremely powerful. Event Marketing. People will be talking about your brand in various places, but during an event, it is especially important to understand what is being said at specific event locations.

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Data Conversation Case Study How To 60

Jon Loomer

MAY 26, 2020

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website. The Solution: Facebook Pixel Event for Time Spent.

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Eventful Facebook URL Conversation 215

Jon Loomer

DECEMBER 14, 2022

ChatGPT aggregates information to give us an answer. That said, it doesn’t currently have access to the internet to look up answers and it won’t know anything about current events. I had it tell me a joke about Facebook advertisers. Let’s ask for Facebook advertisers’ biggest challenges.

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Advertising Marketing Aggregator Questions 182

Sprout Social

AUGUST 25, 2020

That’s why many subreddits have explicit rules that restrict advertising. With advertising partners such as Audi, Poshmark and Adobe, it’s silly to say Reddit is antibusiness. Aggregating messages and posts from across the web, you translate messages and posts into actionable data for your business. Absolutely not.

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Reddit How To Marketing Banking 134