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How to use YouTube Analytics to optimize your video performance

Sprout Social

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Analytics 141
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Social Media Marketing for Beginners: 10 Tips

Hootsuite

We haven’t even touched on understanding the social media algorithm , creating social media guidelines , or advertising on social media. Hot tip: do not buy TikTok followers.) We cover topics like social media strategy, content marketing, social advertising, and platform-specific skills. Ooh, or employee advocacy !) (Or

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Brand experience: Why it matters and how to build one that works

Sprout Social

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Brands 111
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The Most Overrated Social Media Metric

Convince & Convert

Do you sell advertising on your website? When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation. Do they buy? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13.

Metrics 142
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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

As a comedy writer and producer, Tim’s main role at Cisco is to create storytelling content for YouTube. When he was with IBM, Tim was instrumental in putting together their first YouTube video in 2006. Many of the brands (31%) say that they will be pulling advertisements from TV, so their budgets will come from there.

Committee 136
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Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Maybe a big advertiser could have had the article pulled? Traditional media owns their own channel so companies need to buy attention of the audience. In other words Media have the content/articles/shows, Organisations have the advertisement/Press Release/Promotion. Particularly any where you BUY the magazine, or TV show etc.

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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Online advertising was banners and e-mails. Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 Comcast said it would buy NBC. In January, 2000, few people had heard of Google. Big media brands dominated the Web. No one had heard of blogs. Fast forward to 2009.

Industry 143