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How Appleā€™s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. Additionally, aggregated data will not include the ability to breakdown data by demographic.

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Meta Brings Back 28-Day Click Attribution

Jon Loomer

This is some of the best news advertisers have received in a while. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean. While advertisers complain of a drop in performance since these changes, I believe the blame has been misplaced on iOS opt-outs. And it makes sense.

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Protect Your Online Privacy: Say NO to Ad Cookies

Ari Herzog

Every time you visit a new website you run the risk of a cookie (a text file with aggregate interest- or activity-based behavioral information, usually sparked by submitting an online form) being secretly placed in your browser. Sometimes the website has a privacy policy that tells you this, sometimes it doesn’t.

Privacy 122
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Role of artificial intelligence in marketing

Sprout Social

Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. The scores are aggregated to provide an overall sentiment of the brand in terms of customer experience.

Sentiment 130
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5 New Business Books That You Should Read (But Probably Never Heard Of)

Twist Image

Based on interviews with hundreds of children and adults, it describes new, unsettling relationships between friends, lovers, parents, and children, and new instabilities in how we understand privacy and community, intimacy and solitude. " Being a human aggregator is the key to growing an existing business or starting a new one.

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Best Social Media Monitoring Tools

Bill Hartzer

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. These tools help companies evaluate and determine consumer attitudes, brand perception and purchase intent from different forms of online advertising.

Cymfony 152
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)