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How to analyze customer reviews for brand insights

Sprout Social

Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Boost sales conversions Social proof is everything.

Review 126
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Brand experience: Why it matters and how to build one that works

Sprout Social

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Brands 111
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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

” On Facebook, though, brands are competing with your wife, with your friends, and with Krispy Kreme doughnuts, so in order to get engagement, Cisco has to put together fun content. and Digiday’s Q4 2013 State of Video Industry Report last week told us that 86% of brands will increase their video advertisement spending next year.

Committee 137
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12 of the best competitive intelligence tools for marketers

Sprout Social

Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? Media Radar Media Radar is an advertising intelligence platform that lets you compare your competitors’ ad campaigns and media buying strategies with your own.

Tools 92
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Facebook advertising, Twitter advertising, LinkedIn advertising, etc. And found that invariably they were getting really serious about social media advertising.

CPM 118
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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Considering Facebook acts as more of an aggregator than the actual source (like a blog post), it would seem more prudent for them to go through the provider hosting the content, like a web host. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user?