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Creating a Google AdWords Remarketing Campaign – step by step

Marketing to Serve

“Remarketing” is a common phrase associated with Google AdWords and other PPC advertising providers. Why create an AdWords remarketing campaign? The number of people who will see your advertisements across Google’s large network is huge. Displaying specific advertising to leads who have taken a specific action.

Adwords 77
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. We also recommended Google AdWords.

Marketing 367
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Top Five: Changes to social networks come fast and furious

Sherrilynne Starkie

This week we see innovations for brands, advertisers and agencies. YouTube announced several initiatives to help advertisers reach TV screen viewers. The company is now making YouTube TV programming part of Google Preferred, its premium video advertising program. And video chat is coming soon. May 02, 2018.

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Display Advertising Is A Failed State

Twist Image

Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. or display advertising) is simply not true. .

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 195
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Native Advertising And The Trouble It Will Cause

Twist Image

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. It was (and still remains) one of the main thrusts of an organization like the IAB - Interactive Advertising Bureau.

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How to Run YouTube Ad Campaigns That Convert

agora pulse

Video advertising is dominating on multiple social media platforms. Given that video is a natural medium for storytelling, it allows businesses to convey not only a message but a feeling faster, and more organically than even still images. The ad formats give you different options in terms of video ad length and placements.

YouTube 103