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GAP (Google Advertising Professional) Certification! Useless or Useful?

Atom Thought

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. To my understanding GAP is NOT a strategic enabler for a marketing manager, it’s great for an opertaions expert who would want to go deeper into adwords ecosystem and become an adwords specialist. It’s a great deal!

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GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

» GoDaddy: Good Marketing Or Reputation Problem? Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising. So here’s the question: Would any amount of reputation management help GoDaddy at this point?

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Facebook Experiments With Real-Time Advertising | Small Business.

Small Business Mavericks

It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model. The latest test run by Facebook is for real-time advertising.

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Paid Media Advertising Can Kick-start Traffic Generation While the goal should be long-term, high-quality, inexpensive traffic, the process of getting your content listed and ranked can take time. Because Google now places ads at the top of the search results pages, you can buy your way to the top of the page with an AdWords ad campaign.

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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Advertising Bans. If consumers complain about your business, your money won’t be green enough to buy advertising online. Here are the top ways consumers can crush your business online.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising.

B2B 279
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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

Passive marketing entails building a reputation on social media so that prospects want to contact you. Adding a LinkedIn button to your website or blog is an easy way to expand your network, enhance your professional reputation, and make connections. Consider advertising on LinkedIn. Add LinkedIn buttons.

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