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What is Google AdWords Quality Score?

Marketing to Serve

So you’ve started using Google AdWords and you’ve found a great number of metrics which you can report on. So even for the more seasoned AdWords marketer, a thorough knowledge of quality score is vital for online success. Google displays advertisements that have higher quality scores more often than those that don’t.

Adwords 84
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Google Changes How It Reports AdWords Quality Scores

Small Business Mavericks

Quality scores are very important for Google AdWords users. That scale is tied to three key aspects of your AdWords campaign: Expected Click-Through Rate (CTR). Recently, Google announced they’re changing how they report AdWords quality scores. This could make a big difference for some advertisers.

Adwords 111
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A digital media framework for smart marketing communications

Sherrilynne Starkie

In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 367
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Free Content Is Killing Media (And Advertising)

Twist Image

If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. Consumers must pay for content if they value it.Advertising-only models don't work. There isn't enough advertising to go around. It's a three-pronged approach: Charge for content. media hacking).

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Content Is Not Advertising

Twist Image

Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. I do believe that content is media.

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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Paid media includes social media advertising, sponsored stories and native ads. Shared media is about engaging stakeholders on social networks.

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Must have digital skills for PR pros

Sherrilynne Starkie

They need to have SEO expertise and digital advertising know-how. They need to be able to create content across multi-formats and to write code. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. HubSpot and Hootsuite both offer certification too.

Skills 179