Social Media Strategies Summit

FEBRUARY 1, 2024

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. Once logged in, click the big box that says Discover new keywords.

Analysis 186

Analysis Social Media How To Hashtag 186

Twist Image

FEBRUARY 13, 2013

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." " But there's a debate about just what, exactly, the advertising industry means by "native advertising. " We do need a unified definition here.

Advertising 80

Advertising Adwords Publishing Guidelines 80

Audiense

JULY 3, 2018

This is a guest post written by Tristán Elósegui , founder and marketing consultant at Matridiana. Their role in a marketing strategy has changed over time. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. The reason is simple.

Social Networking 92

Social Networking Strategy Adwords Marketing 92

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 100

Course Skills Marketing Training 100

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Advertising Bans. If consumers complain about your business, your money won’t be green enough to buy advertising online. Here are the top ways consumers can crush your business online.

Adwords 171

Adwords Price Review Privacy 171

Twist Image

MAY 2, 2013

You know it''s a reality when traditional advertising agencies are claiming that digital is just another kind of execution when - in reality - they''re watching both their budgets dwindle and the lion''s share of advertising dollars shift in ways the industry hasn''t seen since television became a red-hot medium. In a word: yes.

Marketing 104

Marketing Adwords Survey CPA 104

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Consumers rely on social media to research and make buying decisions and for customer service issues.

Trends 100

Trends Smart Phone Marketing Mobile 100

Twist Image

JUNE 1, 2012

There is a massive and missed opportunity happening in the marketing industry. This culture collision starts to explain why marketers are facing tech fatigue and why Facebook's IPO languished. Here's the truth: the majority of marketing professionals are scared of technology. " It's not about adults versus startups.

Radian6 100

Radian6 Startup Marketing Adwords 100

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87

SMS Marketing ROI API 87

Twist Image

JULY 18, 2012

The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. it's about the marketing.

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Buffer Social

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. With a background in PPC advertising, Remi decided that the best way to grow a customer base would be through ads, and he began to test out various channels. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “

Instagram 107

Instagram Adwords Advertising Feed 107

Convince & Convert

JULY 24, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. Which is why I was so interested in their new advertising product that appends targeted offers when users check-in.

Foursquare 121

Foursquare Adwords Mobile Advertising 121

Kikolani

JUNE 18, 2016

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them?

Adwords 60

Adwords Marketing Training Module 60

Convince & Convert

JULY 31, 2012

Now, we vote with tweets and +1s and likes and shares, and Google doesn’t have a good source for that information (until now), which puts the mothership of search result accuracy (and thus, Google Adwords) at peril. Launch Adwords for Social. Undercover Brother. Google and Facebook aren’t exactly pals.

Google 164

Google Adwords Software Social Media Management 164

Twist Image

SEPTEMBER 28, 2012

I am not bullish on advertising as Facebook's main revenue model. I never liked Facebook as an advertising platform. There is a much bigger marketing and sales opportunity that exists. While I think Facebook can (and will) figure out their own, AdWords-like model that best fits their environment, it still has a ways to go.

Adwords 102

Adwords Facebook Retail Apple 102

agora pulse

DECEMBER 13, 2018

In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data. Takeaway: A massive tightening of social media advertising rules is probably coming. Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve.

Social Media 132

Social Media UGC Adwords Influencer 132

Twist Image

FEBRUARY 19, 2013

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. This doesn't mean that advertising - as we have known it to date - goes the way of the dinosaurs. What does that mean?

Adwords 104

Adwords Apple iPhone Loyalty 104

Navolutions

DECEMBER 11, 2014

We’ve talked with a few frustrated business owners who are convinced that the move is a plot by Facebook to force more businesses into buying ads for posts that would have previously earned free exposure. Do I have to buy a Facebook Ad for my fans to see my posts? What is a promotional post? Will these new rules hurt entrepreneurs?

Small Business 162

Small Business News Adwords Buy 162

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Highest Priority Criteria.

How To 166

How To Marketing SEO Project 166

Webbiquity SMM

SEPTEMBER 9, 2013

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). So in order to maintain and grow website traffic, online marketing practices have to change as well. Why the WPO Model is Important.

Directory 196

Directory SEO B2B Real Estate 196

Buffer Social

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. With a background in PPC advertising, Remi decided that the best way to grow a customer base would be through ads, and he began to test out various channels. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “

Instagram 74

Instagram Adwords Advertising Feed 74

Small Business Mavericks

MARCH 25, 2011

Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way.

Small Business 104

Small Business Facebook Case Study Press Release 104

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Idaconcpts

JANUARY 14, 2013

Competition is good for the market – and your wallet. Every year Google increases its share of the search engine market, and every year Google adds more products to strengthen their grip. We have already seen that preference is given to Google products, most especially Adwords. Expect more Google products. Count on it.

SEO 140

SEO Adwords Smart Phone Mobile 140

Webbiquity SMM

APRIL 11, 2011

Answers.com defines karma in a couple of different ways, both of which apply to social media marketing: 1) “The total effect of a person’s actions and conduct during the successive phases of the person’s existence, regarded as determining the person’s destiny.&# Good social media marketing creates positive karma.

Metrics 176

Metrics Social Media Adwords ROI 176

Twist Image

MARCH 20, 2014

That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). On Instagram, it feels like a discovery because you aren''t there to shop -- but if something catches your eye and it''s available, you''re more likely to buy it." google adwords.

Instagram 97

Instagram Brands iPhone Adwords 97

Socialmedia.biz

JUNE 17, 2018

Whether you’re a bootstrapping entrepreneur, a product owner testing a new market, or just a savvy marketer, Facebook ads provide a golden opportunity for advertisers to reach a highly targeted audience at a fraction of the cost of other marketing efforts. Facebook has your answer. Step 1 – Find your target.

Campaign 71

Campaign How To Facebook Adwords 71

Webbiquity SMM

APRIL 11, 2011

Answers.com defines karma in a couple of different ways, both of which apply to social media marketing: 1) “The total effect of a person’s actions and conduct during the successive phases of the person’s existence, regarded as determining the person’s destiny.&# Good social media marketing creates positive karma.

Metrics 167

Metrics Social Media Adwords ROI 167

Social Media Marketing

AUGUST 19, 2016

PPC (pay per click) and SEO ( search engine optimization ) are two major channels which made up the search marketing. Buy Position: want to rank number 1? You can buy it with PPC. SEO is time intensive, and cost a lot of money and it can also involve third party costs, such as link buying.

SEO 60

SEO Adwords Cost Campaign 60

Writtent Blog

OCTOBER 15, 2014

Most often, it is the art of writing copy for marketing or advertising. Learn how to persuade people to buy from you in 45 seconds or even less. How to Write Amazing AdWords Ad Copy. This is a video about creating effective Adwords advertising. What is copywriting, really? The Web Copywriting Bible.

Resources 111

Resources Adwords Class eBook 111

Twist Image

JUNE 12, 2015

It is something that affects both B2B and B2C markets. They don't have to adjust their marketing. Most importantly, they connect (in their language, communication, marketing and advertising) by having team members that aren't just current on digital marketing trends, but these kinds of team members who know no other way.

Adwords 40

Adwords Startup Advertising Mobile 40

Twist Image

APRIL 19, 2013

There are a lot of things that I would like advertising to do. The education phase will help businesses (of all kind) better understand what the channels can actually do to augment their sales, marketing and communications. How much money are you willing to spend against your marketing and communications. Commit to time served.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Social Media Marketing

AUGUST 22, 2016

PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. Advantages of Google AdWords over SEO Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel.

SEO 60

SEO Adwords Cost Campaign 60

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Kikolani

AUGUST 31, 2011

The reason it wasn’t making money (before Google took it over) was simple – 90% of the traffic they get is untargeted and untargeted traffic is every advertiser’s worst nightmare. Picking the right market and finding a path to cash.”. Instead why not start a site all about computers you can buy for under $300?

Hotels 137

Hotels Blogger Adwords Buy 137

Small Business Mavericks

APRIL 21, 2011

Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. It’s the best search engine marketing money can buy. Pay per click advertising – For a quick response, spend your money on PPC. Article marketing – Article marketing is not dead. Update your blog daily.

Small Business 161

Small Business Press Release Social Bookmarking How To 161