Webbiquity SMM

SEPTEMBER 9, 2013

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). Figure out where your prospective buys are looking, and be there. How to Get Your Traffic Back.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

APRIL 11, 2011

When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Advertising is product- or service-focused: buy our product or service because it does A, B and C.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Advertising is product- or service-focused: buy our product or service because it does A, B and C.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( Think AdWords isn’t important? e-Strategy Trends ). Earnest Agency ). 3 SEM Facts.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 10, 2010

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. For example, poor customer service?

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.”

SEO 192

SEO Paid Search Engineering Reputation 192