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Why Did a Russian Weed Company Just Buy Ebola.com for $200,000?

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Monetizing this site with adsense advertising isn’t a terrible idea. The suggested adword bid on that keyword is $1.21, and Google adsense pays out at 68 cents on the dollar, so Ebola.com could get 82 cents for every ad clicked on their site. The post Why Did a Russian Weed Company Just Buy Ebola.com for $200,000?

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Why Facebook’s Updates (probably) Won’t Kill Your Business

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We’ve talked with a few frustrated business owners who are convinced that the move is a plot by Facebook to force more businesses into buying ads for posts that would have previously earned free exposure. Do I have to buy a Facebook Ad for my fans to see my posts? What is a promotional post? Will these new rules hurt entrepreneurs?

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Who’s Afraid of the Big Bad Yelp?

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The next time someone calls to offer you advertising on Yelp, just be aware that: . A) Advertising on Yelp just gets you better visibility. You can’t buy reviews, and they won’t sell you stars. Knowledge is the best weapon against the Yelp sales staff. B) For most businesses, there are better opportunities on other platforms.

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