yMarketingMatters

SEPTEMBER 8, 2014

Advertising Rather than Engaging. Social media is meant to be social, which means that it cannot be used solely as an advertising platform. You also need a regular posting plan or a Content Calendar so that people know when they can expect to hear from you.

Social Media 262

Social Media Marketing B2B Advertising 262

yMarketingMatters

OCTOBER 18, 2015

Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. Why is Facebook the place to be for video advertising? But Facebook isn’t only great for advertisers because of targeting — it’s also great because of the engagement factor! Vine (6-seconds).

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

JUNE 4, 2016

Twitter Opens Audience Platform Worldwide: Twitter now allows advertisers to extend their campaigns to all 800,000 million visitors around the world, across the Twitter website or any of the many websites and mobile apps. Instagram offers a range of new advertising tools to make the most of your campaigns.

Social Media 100

Social Media URL Badge Small Business 100

yMarketingMatters

MAY 27, 2020

With more than 20 years experience in online and offline marketing, social media, advertising, copywriting and coaching, I will help you get clarity and take the steps that will move your business towards earning more and helping more people. Get the Zoom Link HERE !

Consultant 100

Consultant Marketing Small Business Advertising 100

yMarketingMatters

OCTOBER 25, 2013

As with all advertising and marketing, the metrics to gauge success depends on what you are trying to accomplish. Include some sort of branding on your posts but not in an “advertising” way. But it’s not always easy to interpret what numbers matter and what metrics mean “success” for your business?

Engagement 271

Engagement Facebook Metrics Loyalty 271

yMarketingMatters

NOVEMBER 21, 2013

Know that this platform needs a considerable amount of human and financial resources (Facebook advertising), and, if done right, the benefits to your business will absolutely be seen. Financial Resources: Advertising on Facebook is definitely a must to increase your fan base. Is this the right target for my business?

Facebook 237

Facebook How To Statistics Hashtag 237

yMarketingMatters

MAY 14, 2014

This is possible without paying Facebook advertising $$! Click here to get your embed code for your Facebook Like Box. You can customize it too: 3. Make Sure Your Fans See Your Posts in their Newsfeed: Yes!

Tips 250

Tips Facebook Small Business Notification 250

yMarketingMatters

DECEMBER 6, 2015

NOVEMBER TIP: Advertise in Social Media! This new development is great for people who collaborate on projects and wish to share content and ideas instantly via Skype before adding their own comments and instructions and conversing on the topic.

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

OCTOBER 22, 2014

A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. Social media has leveled the playing field for small and medium businesses. . But with the advent of social media, the tables have turned. Social media is a game changer. .

Social Media 252

Social Media Small Business Compete Mobile 252

yMarketingMatters

JULY 9, 2015

3V advertising offers beautiful, engaging video advertising for businesses wishing to reach their growing 13-34 year-old audience. If your target audience is young, consider Snapchat advertising. Snapchat Launches Native Video Ads. Currently, more that 60% of U.S. 13-34 year-olds use Snapchat. Google Updates.

Social Media 100

Social Media Adwords Banking Notification 100

yMarketingMatters

OCTOBER 9, 2015

Starting this month, advertisers both large and small can run campaigns on Instagram. It uses some of the best features of Facebook’s ad structure to make it easier than ever for advertisers to target their audiences on Instagram. Instagram Ads Now Available to All Businesses. This is big!

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

OCTOBER 9, 2015

Starting this month, advertisers both large and small can run campaigns on Instagram. It uses some of the best features of Facebook’s ad structure to make it easier than ever for advertisers to target their audiences on Instagram. Instagram Ads Now Available to All Businesses. This is big!

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

AUGUST 7, 2014

This is why social media marketing cannot be matched by other mediums like PPC, SEO and online advertising. Building an OWNED following. REACHING OUT and engaging directly with customers. It produces incredible short and long term value for businesses. It isn’t just child’s play — it’s big business!

Social Media 252

Social Media Feed Feedly Buy 252

yMarketingMatters

MARCH 9, 2015

In February, Facebook started showing relevance scores as visible metrics in their advertising reporting tools. It is aimed at helping people discover the things they love, and to help marketers to place their products in front of the right users through paid advertising. Read more on how to use Pinterest Promoted Pins for your biz.

News 100

News Social Media Mobile Notification 100

yMarketingMatters

JUNE 4, 2013

There are many ways to go mobile: creating a responsive website (above), sending out mobile-optimized emails, undertaking mobile advertising, using Google Adwords for mobile and mobile SEO. This has critical implications for business. Mobile Marketing should be an integrated part of your marketing mix.

Trends 277

Trends Smart Phone Marketing Mobile 277

yMarketingMatters

FEBRUARY 25, 2013

Your business can be thought of as the working apparatus, whereas your brand is how people perceive you, the product and/or service, your advertising, and other aspects of your business model.

Strategy 226

Strategy Brands Facebook Real Estate 226

yMarketingMatters

APRIL 15, 2013

There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. Mobile marketing should definately be an integral part of your overall marketing strategy. Here are some facts and stats to consider.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

yMarketingMatters

OCTOBER 18, 2015

Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. This means video has to be interesting, compelling and relevant to get engagement and results. Twitter 30-second videos and Promoted Video ads. Vine (6-seconds). Instagram (15-seconds).

Video 100

Video Vimeo Marketing YouTube 100

yMarketingMatters

APRIL 7, 2016

Twitter has toyed with a formula to surface the most relevant tweets first — and it has allowed the service to sell prime timeline real estate to advertisers. Facebook has long had a News Feed algorithm , one that has drawn the ire of users and marketers alike. Now, Facebook-owned Instagram is following suit.

Social Media 100

Social Media Real Estate Metrics Feed 100

yMarketingMatters

FEBRUARY 8, 2016

This gives marketers a definitive direction for marketing and advertising! Second is YouTube, with an average of 97 million unique users a month, and third, Facebook messenger with 96 million and Google Search, 4th. February Tip. The best way to reach people near your business is with Facebook Local Awareness Ads.

Social Media 100

Social Media URL iPhone iPad 100

yMarketingMatters

FEBRUARY 26, 2014

Do you have the financial resources to grow your followers with advertising on Twitter? Statistics show a business should tweet quality content at least 4-5 times per day , answer, comment and connect with followers as well as outreach to new followers. This will help you get your brand name out there and grow your followers.

Twitter 235

Twitter Repository Hashtag Statistics 235

yMarketingMatters

SEPTEMBER 23, 2016

Since Facebook overtook the app, it’s now easy to advertise on Instagram and sharing photos has become necessary to gain steady followers. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

yMarketingMatters

JUNE 4, 2013

There are many ways to go mobile: Creating a responsive website (above), sending out mobile-optimized emails, undertaking mobile advertising, using Google Adwords for mobile and mobile SEO. This has critical implications for business. Mobile Marketing should be an integrated part of your marketing mix.

Trends 100

Trends Smart Phone Marketing Mobile 100

yMarketingMatters

APRIL 15, 2013

There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. Mobile marketing should definitely be an integral part of your overall marketing strategy. Here are some facts and stats to consider.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

yMarketingMatters

OCTOBER 4, 2013

Know that this platform does need a considerable amount of human and financial resources (advertising), and, if done right, the benefits to your business will definately be seen. Twitter is full of people with things to say, and you can listen! This social media channel has an estimated 215 million active users.

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

yMarketingMatters

JANUARY 19, 2012

Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video. Trend #8 – Do Mobile Marketing! Mobile is massive and growing. The future of mobile marketing is bright. Very bright. Did you know? Source: Mobile Marketer).

Trends 279

Trends Marketing Mobile Wireless 279

yMarketingMatters

AUGUST 7, 2016

Known as Promoted User Posts, it allows advertisers to identify organic posts users deem relevant to their products or brands and authors will have the option to give their express opt-in approval before the post is used in the branded initiative. Reddit offering a new type of advertisement called Promoted User Posts.

Social Media 100

Social Media Reddit Embedding News 100

yMarketingMatters

FEBRUARY 28, 2016

Advertising is the only sure thing you can do to grow an audience on social media. Paying for advertising allows you to reach your specific targeted demographic. Do you have your 2016 advertising budget secured? 5. Numbers show a continuous decline of all-things-organic on all the main platforms. This is so powerful.

Social Media 100

Social Media Marketing Mobile B2B 100

yMarketingMatters

FEBRUARY 10, 2014

Free advertising: satisfied customers talk about your company, this is the strongest word-of-mouth-marketing. Making social media a priority for your business will allow your business to: Be found! Establish a stronger brand. Boost sales. Share expertise and knowledge. Tap into the wisdom of customers. Build a community.

Social Media 279

Social Media Mobile YouTube Social Networking 279

yMarketingMatters

JANUARY 15, 2017

Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements. So whenever a user adds a hashtag to their post, it is immediately indexed by the social network and searchable by other users.

Hashtag 100

Hashtag Social Media How To Marketing 100

yMarketingMatters

MAY 29, 2018

Company, product or self-promotion has a bad reputation because it’s so often associated with marketing, advertising, and pitch, pitch, pitch! . * Company or Self-promotion can work when you add value and engage! You can be promotional and still provide value.

Social Media 113

Social Media Real Estate Curation Syndication 113

yMarketingMatters

AUGUST 9, 2015

Linkedin Launches New Campaign Management Tool for Sponsored Updates and Text Ads : Linkedin’s new Campaign Manager offers a range of new features to help you meet your advertising goals while improving control and visibility.

Social Media 100

Social Media Notification Upcoming YouTube 100

yMarketingMatters

MARCH 27, 2016

Facebook and Facebook advertising are a must. Usages continues to be especially popular among online women In addition, 82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49, 64% of those ages 50 to 64 and 48% of those 65 and older. Facebook Mobile App statistics are huge.

Social Media 100

Social Media Mobile Marketing YouTube 100

yMarketingMatters

MARCH 9, 2016

It is perfect for creative advertisers who want to share their video or carousel format adverts with mobile users. Previously, advertisers had to create their own captions and embed them within the video. This is fantastic news for brands looking to tell their stories in a more enjoyable, engaging way.

Social Media 100

Social Media Mobile Metrics Library 100

yMarketingMatters

JANUARY 27, 2014

Financial Resources: Google+ advertising is experiencing exciting times. Human Resources: Researching your target audience, creating and posting content, as well as sharing and commenting requires dedicated time. Posting to Google+ should happen on a daily basis and replies should be within 24 hours.

Google 275

Google URL Real Estate Statistics 275